Blogs

Guide: Create a Facebook Business Page

Guide: Create a Facebook Business Page

  July 6, 2020     RAVEN5

A Facebook Business Page is one of the best ways to connect with your customers and build a following for your company. In 2020, Facebook is simply too big to ignore as an on-going part of your digital marketing communications program. A huge and vastly growing number of Facebook users are active and consistent in […] ...Read More

Sweepstakes, Contests and TikTok

Sweepstakes, Contests and TikTok

  June 30, 2020     RAVEN5

TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines, but that doesn’t mean that there are no rules to follow. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social platform: […] ...Read More

Guide: Create A YouTube Channel

Guide: Create A YouTube Channel

  June 29, 2020     RAVEN5

YouTube is a massively popular platform for personal video viewing as well as an extremely valuable tool for businesses. Given the many benefits and potential, there’s much that businesses can gain with YouTube. However, just nine percent of all small businesses in the US use YouTube. With that said, we wanted to share this informative how-to […] ...Read More

TikTok Challenges – How Successful Brands are Using Them

TikTok Challenges – How Successful Brands are Using Them

  June 26, 2020     RAVEN5

Challenges are one of the biggest trends on TikTok, and inventive brands are already using them to fast-track their growth and reach millions of users. TikTok challenges can take almost any form but they must be easy to replicate by the masses and must be intriguing enough for your audience to want to participate in. […] ...Read More

What Email Marketing Can (and Can’t) Teach You About SMS

What Email Marketing Can (and Can’t) Teach You About SMS

  June 25, 2020     RAVEN5

In November of 2019, Twilio released a global research report on Consumer Engagement Best Practices for 2020. The report focuses on best practices that all businesses should incorporate into their communications strategy. In the current marketplace: ad spend continues to increase with diminishing returns, new channels continue to emerge (such as TikTok), and marketers are […] ...Read More

Is TikTok Taking Over the Social Media World?

Is TikTok Taking Over the Social Media World?

  June 23, 2020     Jaclyn Bickerton

Is this the beginning of a TikTok takeover? TikTok is a widely popular video sharing app owned by Beijing-based ByteDance where users share 15-60 second videos that typically involve lip-synching to songs, comedy routines and unusual editing tricks. In late 2017, TikTok’s parent company ByteDance, purchased Musical.ly. As a result of the merger, TikTok had […] ...Read More

What is a PURL?

What is a PURL?

  February 19, 2020     Michael Bickerton

Bickerton outlines Sweepstakes Marketing and the uses of PURL technology (Personal URL) to deliver extraordinary results. ...Read More

A Guide to Phishing

A Guide to Phishing

  December 17, 2019     Michael Bickerton

I came across this Phishing Guide –  “A Modern Guide to an Age-Old Problem” by Duo Security (now a part of Cisco. It’s notable given the number of outbound contacts we make at RAVEN5 that Phishing is always a concern. As a Sweepstakes and Contest Marketing Agency, we are continually sending outbound links from email […] ...Read More

How The Big ‘M’ Can Have You Perceived

How The Big ‘M’ Can Have You Perceived

  October 30, 2019     Bianca Altomare

Hitting one million followers used to be a volume that only celebrities could attain. Nowadays in 2019 musicians, entrepreneurs and YouTube stars are able to able to achieve or get in the vicinity of hitting that big ‘M’. Brands see opportunity in pages that have a 1M+ following when it comes down to partnerships, some […] ...Read More

Get In The Know – Influencer Marketing

Get In The Know – Influencer Marketing

  October 15, 2019     Bianca Altomare

In late 2019, the online marketing scene is constantly becoming more saturated by traditional marketing tactics we have all over seen now. Consumers are finding it harder to trust brands they aren’t familiar with, as many are taking a new approach and presenting their products in a more modern way. It’s not hard to realize […] ...Read More

Amazon Influencer Program

Amazon Influencer Program

  October 15, 2019     Bianca Altomare

The Amazon Influencer Program was created in 2017, building on Amazon’s Affiliate Program. To join Amazon’s Affiliate Program, you only need to hold an active website with relevant content to link back to. The Affiliate program was designed to reward those that are willing to advertise Amazon’s products on their behalf, by providing a commission […] ...Read More

A Dating App Women Feel Empowered By

A Dating App Women Feel Empowered By

  September 19, 2019     Bianca Altomare

Bumble was founded by Whitney Wolfe back in 2014, a woman who decided she wanted to put an end to misogyny and toxic masculinity. After watching her girls become stale, waiting around for a man to take initiative in their lives. She made the decision to put the ball #InHerCourt and started a dating app […] ...Read More