Blogs

<strong>Better is better than Louder, according to Seth.</strong>

Better is better than Louder, according to Seth.

  April 13, 2023     Michael Bickerton

I truly like to write, and talk, and write and talk… seems I like both. Yet, if I’ve learned anything over the last 10 years or so, we have come to know that less is more. This sentiment is so very important when we discuss marketing. Our business is sweepstakes marketing or contest marketing, and […] ...Read More

How To Employ Gender-Inclusive Language in Your Work Emails and Letters

How To Employ Gender-Inclusive Language in Your Work Emails and Letters

  August 25, 2022     RAVEN5

The article Making Letters and Emails Gender-Inclusive, by Josephine Versace, discusses how gender-inclusive writing in the workplace can help Canadian workplaces become more inclusive. The article focuses on how writers can adapt by learning how to write email correspondence that includes people of both sexes and people who identify as non-binary genders. In formal emails […] ...Read More

Charity Raffle or Charity Sweepstake?

Charity Raffle or Charity Sweepstake?

  February 9, 2022     RAVEN5

One of the most common questions organizations have when planning a giveaway is, “Should we run a charity raffle?” Our recommendation is to say no to charity raffles. Instead, we suggest that you run a charity sweepstakes. Why, you may ask? Let’s get into the nitty-gritty. Say No to Charity Raffles The end game of […] ...Read More

Planning A Charity Raffle, Eh?

Planning A Charity Raffle, Eh?

  February 8, 2022     RAVEN5

You are here because you are interested in planning a charity raffle. Perfect! You have come to the right place. First and foremost, please place your planner and all of your brilliant ideas in the drawer; I promise we will get to that part soon. You are probably wondering why you clicked on this blog […] ...Read More

Raffles In Canada

Raffles In Canada

  February 8, 2022     RAVEN5

Just found out that running a charity raffle in Canada is not exactly legal? Join the club! Many Canadian brands and their agencies are in the same situation as you. They are unaware that running a raffle without a license in Canada carries legal ramifications. We have put together a series of blogs to help […] ...Read More

Let’s Talk About Instagram Privacy

Let’s Talk About Instagram Privacy

  December 23, 2021     RAVEN5

Do you ever wonder if your Instagram account is truly private? Or ask yourself if you need to provide unnecessary information that is mandatory when signing up for a new account or updating an existing one. Or if the stuff you post is protected. Best believe I sure have. To be honest, I still ask […] ...Read More

The Rise Of Ephemeral Content

The Rise Of Ephemeral Content

  December 9, 2021     RAVEN5

One thing consumers and content creators can agree on is that engaging content is crucial. I’m glad people are starting to realize that posting to your social media page is not the only way to engage with your audience. Let me add a new buzzword to your vocabulary, Ephemeral Content. Ephemeral Content I know, I […] ...Read More

Consumer Sales Promotional Techniques

Consumer Sales Promotional Techniques

  November 17, 2021     RAVEN5

Consumer promotions are marketing techniques that help entice customers to purchase a product or engage a certain audience.  Consumer promotions are usually set for a particular time and used to achieve a specific purpose such as introducing a new product,  increasing brand awareness, moving product and attracting new customers. Here are a few promotional techniques […] ...Read More

Facebook, new in 2021.

Facebook, new in 2021.

  November 2, 2021     RAVEN5

Social networks such as Facebook continue to provide value to marketers and continue to be valuable sharing tools for both Sweepstakes Marketing and Contest Marketing. Let’s take a look at what’s new with Facebook in 2021. Rebranding Facebook Inc., is rebranding itself with a new group name that focuses on the metaverse, after being under fire […] ...Read More

Twitter, new in 2021.

Twitter, new in 2021.

  November 1, 2021     RAVEN5

Twitter continues to be an innovator in social media and has become a valuable sharing tool for both Contest Marketing and Sweepstakes Marketing programs.  It’s a rapid-fire source of news, jokes, viral trends, and so much more depending on who you follow and how you want to use the platform. Twitter is one of the […] ...Read More

Domains, domains, domains

Domains, domains, domains

  August 13, 2021     RAVEN5

Whether you’re starting a new website or trying to expand an existing one, your domain name is crucial. It’s significant from a technical aspect because it allows users to easily access your site, but it’s also crucial to your digital brand. All About Domains Domain Transfer Status Even More Information About Domains What Is Domain […] ...Read More