Blogs

Recent Changes to Québec Régie for Contests and Sweepstakes

Recent Changes to Québec Régie for Contests and Sweepstakes

  November 29, 2023     RAVEN5

Out with the Old in with the New When Bill 17 passing on October 27, 2023, it removed all requirements, rules, and regulations under The Régie, such as: You will still have to comply with Québec’s language legislation in the Charter of the French Language and cannot target children under the age of 13. Now […] ...Read More

Five Ways AI is Revolutionizing the Marketing Industry

Five Ways AI is Revolutionizing the Marketing Industry

  November 15, 2023     RAVEN5

Artificial Intelligence (AI) is becoming more prevalent in our day-to-day lives for everything from Siri to self-driving cars and even creating art. In fact, in a recent HubSpot survey conducted in 2021 revealed 63% of respondents didn’t even know they were currently using AI technology. It would only make sense that it has a profound […] ...Read More

Ensuring Data Security with Hightail: A Trusted Solution for Our Clients

Ensuring Data Security with Hightail: A Trusted Solution for Our Clients

  September 15, 2023     RAVEN5

In today’s digital age, data security is paramount, especially when dealing with sensitive information on behalf of our clients. That’s why we’ve chosen Hightail as the go-to service for all our client collaborations. In this blog post, we’ll delve into the critical aspect of data security and explain why Hightail is the ideal solution to […] ...Read More

<strong>Better is better than Louder, according to Seth.</strong>

Better is better than Louder, according to Seth.

  April 13, 2023     Michael Bickerton

I truly like to write, and talk, and write and talk… seems I like both. Yet, if I’ve learned anything over the last 10 years or so, we have come to know that less is more. This sentiment is so very important when we discuss marketing. Our business is sweepstakes marketing or contest marketing, and […] ...Read More

How To Employ Gender-Inclusive Language in Your Work Emails and Letters

How To Employ Gender-Inclusive Language in Your Work Emails and Letters

  August 25, 2022     RAVEN5

The article Making Letters and Emails Gender-Inclusive, by Josephine Versace, discusses how gender-inclusive writing in the workplace can help Canadian workplaces become more inclusive. The article focuses on how writers can adapt by learning how to write email correspondence that includes people of both sexes and people who identify as non-binary genders. In formal emails […] ...Read More

Charity Raffle or Charity Sweepstake?

Charity Raffle or Charity Sweepstake?

  February 9, 2022     RAVEN5

One of the most common questions organizations have when planning a giveaway is, “Should we run a charity raffle?” Our recommendation is to say no to charity raffles. Instead, we suggest that you run a charity sweepstakes. Why, you may ask? Let’s get into the nitty-gritty. Say No to Charity Raffles The end game of […] ...Read More

Planning A Charity Raffle, Eh?

Planning A Charity Raffle, Eh?

  February 8, 2022     RAVEN5

You are here because you are interested in planning a charity raffle. Perfect! You have come to the right place. First and foremost, please place your planner and all of your brilliant ideas in the drawer; I promise we will get to that part soon. You are probably wondering why you clicked on this blog […] ...Read More

Raffles In Canada

Raffles In Canada

  February 8, 2022     RAVEN5

Just found out that running a charity raffle in Canada is not exactly legal? Join the club! Many Canadian brands and their agencies are in the same situation as you. They are unaware that running a raffle without a license in Canada carries legal ramifications. We have put together a series of blogs to help […] ...Read More

Let’s Talk About Instagram Privacy

Let’s Talk About Instagram Privacy

  December 23, 2021     RAVEN5

Do you ever wonder if your Instagram account is truly private? Or ask yourself if you need to provide unnecessary information that is mandatory when signing up for a new account or updating an existing one. Or if the stuff you post is protected. Best believe I sure have. To be honest, I still ask […] ...Read More

The Rise Of Ephemeral Content

The Rise Of Ephemeral Content

  December 9, 2021     RAVEN5

One thing consumers and content creators can agree on is that engaging content is crucial. I’m glad people are starting to realize that posting to your social media page is not the only way to engage with your audience. Let me add a new buzzword to your vocabulary, Ephemeral Content. Ephemeral Content I know, I […] ...Read More

Consumer Sales Promotional Techniques

Consumer Sales Promotional Techniques

  November 17, 2021     RAVEN5

Consumer promotions are marketing techniques that help entice customers to purchase a product or engage a certain audience.  Consumer promotions are usually set for a particular time and used to achieve a specific purpose such as introducing a new product,  increasing brand awareness, moving product and attracting new customers. Here are a few promotional techniques […] ...Read More