What is a PURL?
February 19, 2020 RAVEN5
Bickerton outlines Sweepstakes Marketing and the uses of PURL technology (Personal URL) to deliver extraordinary results. ...Read More
Blogs
A Guide to Phishing
December 17, 2019 Michael Bickerton
I came across this Phishing Guide “A Modern Guide to an Age-Old Problem” completed by Duo Security (now a part of the Cisco ( https://www.cisco.com/ )) It’s notable given the number of outbound contacts we make at RAVEN5 that Phishing is always a concern. As a Contest Agency, we are continually sending outbound links from […] ...Read More
How The Big ‘M’ Can Have You Perceived
October 30, 2019 Bianca Altomare
Hitting one million followers used to be a volume that only celebrities could attain. Now in 2019 musicians, entrepreneurs, YouTube stars are able to able to achieve or get in the vicinity of hitting that big ‘M’. Brands see opportunity in pages that have a 1M+ following when it comes down to partnerships, some will […] ...Read More
Get In The Know – Influencer Marketing
October 15, 2019 Bianca Altomare
In late 2019, the online marketing scene is constantly becoming more saturated by traditional marketing tactics we have all over seen now. Consumers are finding it harder to trust brands they aren’t familiar with, as many are taking a new approach and presenting their products in a more modern way. It’s not hard to […] ...Read More
Amazon Influencer Program
October 15, 2019 Bianca Altomare
The Amazon Influencer Program was created in 2017, building on Amazon’s Affiliate Program. To join Amazon’s Affiliate Program, you only need to hold an active website with relevant content to link back to. The Affiliate program was designed to reward those that are willing to advertise Amazon’s products on their behalf, by providing a commission […] ...Read More
A Dating App Women Feel Empowered By
September 19, 2019 Bianca Altomare
Bumble was founded by Whitney Wolfe back in 2014, a woman who decided she wanted to put an end to misogyny and toxic masculinity. After watching her girls become stale, waiting around for a man to take initiative in their lives. She made the decision to put the ball #InHerCourt and started a dating app […] ...Read More
Building A Social Strategy That Will Reflect In Your ROI
September 11, 2019 Bianca Altomare
Before kicking off with building a social media presence for your brand, there are a few things to take into consideration to ensure that there’s a strategic outline that will maximize your return on investment in the end. Understanding your target audience is necessary as it will be the foundation we will build off of […] ...Read More
Ways to Represent Your Business Using Instagram Stories
August 26, 2019 Bianca Altomare
An outlet where users can showcase where they are, what they’re doing, who they’re with and what they’re eating. Instagram stories are only a few seconds glimpse that last on the app for 24 hours. Displayed at the top of every home page are circular queued icons of users that you follow that have published […] ...Read More
Using Contests and Sweepstakes to Drive Engagement
August 19, 2019 Bianca Altomare
Being a marketer, you’re always striving for ways to broaden your audience while generating leads, and essentially converting those leads into real, devoted customers. There are endless opportunities to develop your brand, it is imperative that you know your audience and choose meaningful ways to interact with them. Using contests, sweepstakes and incentivized promotions to […] ...Read More
Bing Ads rebrands as Microsoft Ads
August 14, 2019 Bianca Altomare
Renaming themselves to take a broader approach, instead of just focusing on search, Microsoft advertising will now dive into ad inventory, data and audience targeting. The platforms goal is no longer about reaching a high count in their users but instead making every connection feel more personalized and valuable using a new concept. Changes […] ...Read More
Killed by Google
July 23, 2019 Bianca Altomare
Google has an online graveyard created by a developer Cody Ogden, where you can take a stroll through to view all the apps, services and hardware that Google has managed to cancel or kill off. Since 2006 Google has killed over 170 products, some people have viewed this as unreliable. Users get into the hang […] ...Read More
Tools Marketers Should Take Advantage of on Instagram
July 18, 2019 Bianca Altomare
Since its launch back in 2010, Instagram has taken the icing on the cake in terms of engagement and growth, making it seem like everyone and their cat are now on the platform. Instagram has continued to be the lead for sharing photos and videos with more than 500 million users active every day, giving […] ...Read More