Blogs

Charity Sweepstakes And What You Need To Know

Charity Sweepstakes And What You Need To Know

  November 10, 2020     Vanessa Niragira

Hopefully, you’ve already read our previous blog Let’s Say No To Raffles, And Yes To Charity Sweepstakes, and if not take a look at that blog and come back over here.  By now you’ve made the decision to run a charity sweepstakes and we’re very pleased to not hear you say the word raffle! We’re […] ...Read More

Let’s Say No To Raffles, And Yes To Charity Sweepstakes

Let’s Say No To Raffles, And Yes To Charity Sweepstakes

  November 6, 2020     Vanessa Niragira

In our previous blog Thinking of Running a Raffle? we talked about raffle laws and eligibility. Below we will discuss what charity sweepstakes are and why we advise taking this approach as an alternative to a raffle.  Conceptually, raffles and charity sweepstakes have the same idea, what sets them apart is the fact that sweepstakes […] ...Read More

Thinking of Running a Raffle?

Thinking of Running a Raffle?

  November 6, 2020     Vanessa Niragira

Welcome to our series on raffles, these blogs will help you fully understand all that a raffle is and whether or not it’s best for your brand.  Let’s start with the definition. Raffles run on a lottery system, in which people purchase a ticket for a chance to win a prize. Unless run by a […] ...Read More

Organic Reach Is On Decline: Facts and Figures

Organic Reach Is On Decline: Facts and Figures

  October 29, 2020     Vanessa Niragira

In our three-part blog series of talking about the unfortunate decline in organic reach, we discuss some of the reasons why this has occurred as well as provide tips to help increase your organic reach. Today we’re going over some stats regarding reach on Facebook, LinkedIn, Instagram, and Twitter. Facebook Organic reach on Facebook went […] ...Read More

Increasing Your Organic Reach

Increasing Your Organic Reach

  October 26, 2020     Vanessa Niragira

As mentioned in The Current Truth Behind Organic Posts For Business, organic reach across social media has been (and continues to be) on the decline. It’s not ideal, but we’ve provided some tips to help your brand increase its organic reach!  Choose The Right Platforms  You might want to be present on all social media […] ...Read More

The Current Truth Behind Organic Posts For Businesses

The Current Truth Behind Organic Posts For Businesses

  October 26, 2020     Vanessa Niragira

If you’re a smaller business or about to start one, I’m sure you’ve already thought about social media as it pertains to your brand. We understand that paid social is expensive and it’s only going to continue getting more expensive, so you may be thinking about organic social until you can budget for those promoted […] ...Read More

Why Personalized Packaging is Important

Why Personalized Packaging is Important

  October 13, 2020     Vanessa Niragira

As you may already know your packaging says a lot about your brand, it shows your tone as well as your frequently used colors. So just imagine what personalized packaging would say about your brand and to your consumers. It’s personal, fun, and shows that little extra thought that goes into your work.  It’s a […] ...Read More

The TikTok Deal, Ban, and What It Means To Individuals

The TikTok Deal, Ban, and What It Means To Individuals

  September 29, 2020     Vanessa Niragira

The deal with TikTok is a lot to keep track of, because… well it’s very confusing. But let’s do a short recap of what’s happened. In a previous blog, we touched on the threat of the TikTok ban from US President Donald Trump.  For weeks, President Trump threatened to ban TikTok because it’s owned by […] ...Read More

Questions To Help Build Your Next Campaign Strategy

Questions To Help Build Your Next Campaign Strategy

  September 24, 2020     Vanessa Niragira

If at any time you’re thinking that your brand is doing just fine and therefore wouldn’t benefit from a campaign, we’re here to say you’re wrong. As The World’s First Sweepstakes Marketing Agency of course we’re a little biased, but that doesn’t mean it’s not true! Unless your brand’s issue is that you’re making too […] ...Read More

What’s Your Offboarding Process Like?

What’s Your Offboarding Process Like?

  September 22, 2020     Vanessa Niragira

Either you’ve given this too much thought or none at all… both of which are bad, in case you were wondering.  Let us explain, in the obtaining process your brand does its best to make sure your consumer is comfortable and happy. The same goes for the retention stage, but in the final stage, you […] ...Read More

Are You Communicating What’s Important Right Now?

Are You Communicating What’s Important Right Now?

  September 22, 2020     Vanessa Niragira

Now more than ever, it’s good to stay in touch with your consumers. As the World’s First Sweepstakes Marketing Agency we know about customer retention and would love to pass along some information! Between a pandemic and a civil rights movement, you have to make sure your messaging is done correctly and clearly illustrate your […] ...Read More