Blogs

What Can You Learn From The Launch of Rare Beauty?

What Can You Learn From The Launch of Rare Beauty?

  September 2, 2020     Vanessa Niragira

The times of brand loyalty and “it’s just what I buy” are behind us, or at least that’s the case for Millennials and Generation Z!  Selena Gomez (singer, songwriter, actress) has launched a beauty brand that’s set to be sold on her website as well as Sephora stores (online & physical locations). This beauty brand […] ...Read More

CASL Compliance in Email Marketing 2020

CASL Compliance in Email Marketing 2020

  September 1, 2020     Vanessa Niragira

We talked about the CAN-SPAM Act in another blog, so let’s talk about Canada for a moment and how this affects both Canadian and American marketers reaching Canadian consumers.  So what is CASL? The Canadian Anti Spam Legislation (known as CASL) is a law that was passed in 2014, which came into effect. This law […] ...Read More

Are You Emailing With CAN-SPAM In Mind?

Are You Emailing With CAN-SPAM In Mind?

  August 28, 2020     Vanessa Niragira

What is CAN-SPAM and why should you care? We’re so glad you asked! Formally it is Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Informally it’s a US law that protects consumers from being bombarded with advertisements that pretend to be information. As well, it protects US citizens from continuing to be […] ...Read More

Get More Email Signups to Your Contest Landing Page

Get More Email Signups to Your Contest Landing Page

  August 28, 2020     Vanessa Niragira

Are you having trouble getting more email opt-ins with your sweepstakes or contest? Can’t figure out what the problem is? Well, we as The World’s First Sweepstakes Marketing Agency can give you some potential reasons and hopefully provide you with some answers to your questions!  Incentives  The right incentive is key to getting more email signups! […] ...Read More

What Do Anxiety and Hope Have To Do With New Products?

What Do Anxiety and Hope Have To Do With New Products?

  August 27, 2020     Vanessa Niragira

As a brand, the launch of a new product can be both exciting and stressful. You and your team spent all of this time creating, positioning, and marketing the product so you are tired and stressed out but so excited for the world to see what you’ve done.  On the other hand, your customers both […] ...Read More

3 Rules of Marketing You Need To Know

3 Rules of Marketing You Need To Know

  August 27, 2020     Vanessa Niragira

Now marketing is overall a blanket term, think of the word marketing as a parent company, and all of the different types of marketing as its subsidiaries (advertising, public relations, business development, etc). For the purposes of this post, when we use the word marketing, we are encompassing every type there is.  The world of […] ...Read More

Are You Emailing Too Much?

Are You Emailing Too Much?

  August 25, 2020     Vanessa Niragira

Don’t be confused by the title, we as the World’s First Sweepstakes Marketing Agency love email marketing and we understand email is and has been a key way to reach consumers! We just want to make sure you have all the tips and tricks to email the correct way.  Let’s get some numbers out of […] ...Read More

What Is ShopLoop?

What Is ShopLoop?

  August 13, 2020     Vanessa Niragira

ShopLoop is a product of Google that is an engaging way for consumers to shop for new products! This is an experimental product of Google from Area 120, Google’s workshop for experimental products. Using 90-second and under videos, the point is to introduce users to new products by having influencers test the product, describe it, and […] ...Read More

Instagram Reels… What is it?

Instagram Reels… What is it?

  August 12, 2020     Vanessa Niragira

Instagram Reels, have you heard of it? Do you like it? Think it’s copying? However you feel, that is ok with us! Let’s explain to the people that are unaware of the topic at hand, shall we?  So Instagram Reels, much like the popular app TikTok, gives users the chance to make short videos using […] ...Read More

Who Turns Down A Prize?

Who Turns Down A Prize?

  August 6, 2020     Vanessa Niragira

Have you been thinking about running a contest or sweepstakes for your brand? Have you ever thought that a person would turn down a free prize? Well in case you’re wondering if it’s even true, as The World’s First Sweepstakes Marketing Agency we can attest that yes, it is. Such an odd concept, right? I’m […] ...Read More

Is A Private Instagram Right For Your Brand?

Is A Private Instagram Right For Your Brand?

  August 6, 2020     Vanessa Niragira

A private Instagram has grown in popularity more so with popular meme pages like Couplesnote (9m followers), but also caught the eye of big brands who have launched a secondary Instagram like Everlane (967k followers) as a social experiment. If you’re already an established brand using a business account you first have to change it […] ...Read More

Millennials vs Gen Z and How To Reach Them

Millennials vs Gen Z and How To Reach Them

  July 28, 2020     Vanessa Niragira

Let’s start by defining both of them, shall we? Millennials Starting with Millennials (Generation Y) because … well… They were born first! This generation was born between the years of 1980-1994 and has been the topic of many articles (some good, most bad).  This generation was really shaped by things like 9/11, the great recession, […] ...Read More