Blogs

What’s With The Commotion About NBA Top Shot?

What’s With The Commotion About NBA Top Shot?

  April 8, 2021     Amy Chung

Crypto is devouring the world, particularly NFTs. They’ve got one of the most smoking crypto patterns of 2021, with comprehensive deals up 1,785% since 2020. Now for the newbies who know nothing about NFTs and all that jazz, it’s called a non-fungible token. So essentially it’s a unique “digital token” that can’t be replaced with […] ...Read More

Legal Considerations When Running a Consumer Promotion

Legal Considerations When Running a Consumer Promotion

  March 2, 2021     Vanessa Niragira

We’re at the part everyone can agree is just a pain, the law… yeah unfortunately it also has an important place here.  We’ll try to keep this part short, but absolutely no promises. To start, where is the consumer promotion happening? There are various complications with certain cities, states, provinces, and countries. Considering running a […] ...Read More

What Do I Need To Run a Consumer Promotion?

What Do I Need To Run a Consumer Promotion?

  March 2, 2021     Vanessa Niragira

This section is easy, what you need is RAVEN5 of course! Ok ok, we’re kidding, kinda (but not really, let us know if you need help with planning, execution, or post-campaign marketing). Let’s run through the checklist of what you’ll need, shall we?  Time  Money A plan  Patience Clear Goals  Knowledge of Audience  More Time, […] ...Read More

When Should I Run a Consumer Promotion?

When Should I Run a Consumer Promotion?

  March 2, 2021     Vanessa Niragira

This is our favourite question to answer, you can quite literally run a consumer promotion WHENEVER YOU WANT TO! The obvious choice is usually when there has been a setback of some kind, for example, a store closing, sales not doing well in certain department(s), poor brand image, etc. Don’t get us wrong, a reactive […] ...Read More

Small Business Tactics For Consumer Promotions

Small Business Tactics For Consumer Promotions

  March 2, 2021     Vanessa Niragira

We’d like to start this section by saying congratulations on your new business! It’s an exciting journey you’re embarking on, as well remember no business is too small or too big for RAVEN5!  Anyway… Let’s cut to the chase, you want to run a great promotion but don’t have the funds to hire a marketing […] ...Read More

Categorizing Your Customers Through Consumer Promotions

Categorizing Your Customers Through Consumer Promotions

  March 2, 2021     Vanessa Niragira

Creating, launching, and running a consumer promotion can be well… stressful to say the least; trust us when we say we understand! It’s easy to feel exhausted afterwards and be very much ready to lay low once it’s gone off and you’ve accomplished what you set out to do!  However, just because you’ve done the […] ...Read More

Turning New Customers Into Returning Customers Using Consumer Promotions

Turning New Customers Into Returning Customers Using Consumer Promotions

  March 1, 2021     Vanessa Niragira

We touched on this topic previously in attracting new customers, but we will go more in-depth into keeping those new customers and turning them into repeat buyers. You want to build loyalty through understanding and trust, and you need to be consistent during and after a consumer promotion.  Alright so it may not seem like […] ...Read More

Attracting New Customers Using Consumer Promotions

Attracting New Customers Using Consumer Promotions

  March 1, 2021     Vanessa Niragira

This type of promotion may have a lot of added pressure to it, but this is the time to really get to know your customers and more specifically what they like about your brand and what drew them in. Once you learn that, you can build your target audience and therefore you can look for […] ...Read More

Incorporating Texting in a Consumer Promotion (and why should I)

Incorporating Texting in a Consumer Promotion (and why should I)

  February 26, 2021     Vanessa Niragira

Is texting still a good thing to incorporate into a consumer promotion? The short answer is of course it is, however it still needs to make sense! Texting can get pricey depending on the size of your list. Think about a strategy if you’re incorporating it because you may do more harm than good. Let’s […] ...Read More

Gathering Emails With a Consumer Promotion (and why do I need them)

Gathering Emails With a Consumer Promotion (and why do I need them)

  February 26, 2021     Vanessa Niragira

The same way that having a phone number for your consumers is beneficial, an email address is even better! Think about it, you can send an email with perfect aesthetically pleasing images to showcase your brand! Not to mention how often we check our phones. The next time your consumer checks their inbox they’ll see […] ...Read More