Blogs

Out with the Old in with the New When Bill 17 passing on October 27, 2023, it removed all requirements, rules, and regulations under The Régie, such as: You will still have to comply with Québec’s language legislation in the Charter of the French Language and cannot target children under the age of 13. Now […] ...Read More

Artificial Intelligence (AI) is becoming more prevalent in our day-to-day lives for everything from Siri to self-driving cars and even creating art. In fact, in a recent HubSpot survey conducted in 2021 revealed 63% of respondents didn’t even know they were currently using AI technology. It would only make sense that it has a profound […] ...Read More

In today’s digital age, data security is paramount, especially when dealing with sensitive information on behalf of our clients. That’s why we’ve chosen Hightail as the go-to service for all our client collaborations. In this blog post, we’ll delve into the critical aspect of data security and explain why Hightail is the ideal solution to […] ...Read More

I truly like to write, and talk, and write and talk… seems I like both. Yet, if I’ve learned anything over the last 10 years or so, we have come to know that less is more. This sentiment is so very important when we discuss marketing. Our business is sweepstakes marketing or contest marketing, and […] ...Read More

The article Making Letters and Emails Gender-Inclusive, by Josephine Versace, discusses how gender-inclusive writing in the workplace can help Canadian workplaces become more inclusive. The article focuses on how writers can adapt by learning how to write email correspondence that includes people of both sexes and people who identify as non-binary genders. In formal emails […] ...Read More

One of the most common questions organizations have when planning a giveaway is, “Should we run a charity raffle?” Our recommendation is to say no to charity raffles. Instead, we suggest that you run a charity sweepstakes. Why, you may ask? Let’s get into the nitty-gritty. Say No to Charity Raffles The end game of […] ...Read More

It’s time to think about what kind of charity raffle you want to hold. Sorry, did you forget that you can run several different types of charity raffles? Um, yeah, don’t be boring! Here at RAVEN5, we like to create unique and exciting ways to help your organization succeed in running a successful fundraiser that […] ...Read More

You are here because you are interested in planning a charity raffle. Perfect! You have come to the right place. First and foremost, please place your planner and all of your brilliant ideas in the drawer; I promise we will get to that part soon. You are probably wondering why you clicked on this blog […] ...Read More

Just found out that running a charity raffle in Canada is not exactly legal? Join the club! Many Canadian brands and their agencies are in the same situation as you. They are unaware that running a raffle without a license in Canada carries legal ramifications. We have put together a series of blogs to help […] ...Read More

Do you ever wonder if your Instagram account is truly private? Or ask yourself if you need to provide unnecessary information that is mandatory when signing up for a new account or updating an existing one. Or if the stuff you post is protected. Best believe I sure have. To be honest, I still ask […] ...Read More

One thing consumers and content creators can agree on is that engaging content is crucial. I’m glad people are starting to realize that posting to your social media page is not the only way to engage with your audience. Let me add a new buzzword to your vocabulary, Ephemeral Content. Ephemeral Content I know, I […] ...Read More

Consumer promotions are marketing techniques that help entice customers to purchase a product or engage a certain audience.  Consumer promotions are usually set for a particular time and used to achieve a specific purpose such as introducing a new product,  increasing brand awareness, moving product and attracting new customers. Here are a few promotional techniques […] ...Read More