Blogs

How The Big ‘M’ Can Have You Perceived

How The Big ‘M’ Can Have You Perceived

  October 30, 2019     Bianca Altomare

Hitting one million followers used to be a volume that only celebrities could attain. Now in 2019 musicians, entrepreneurs, YouTube stars are able to able to achieve or get in the vicinity of hitting that big ‘M’. Brands see opportunity in pages that have a 1M+ following when it comes down to partnerships, some will […] ...Read More

Get In The Know – Influencer Marketing

Get In The Know – Influencer Marketing

  October 15, 2019     Bianca Altomare

In late 2019, the online marketing scene is constantly becoming more saturated by traditional marketing tactics we have all over seen now. Consumers are finding it harder to trust brands they aren’t familiar with, as many are taking a new approach and presenting their products in a more modern way.   It’s not hard to […] ...Read More

Amazon Influencer Program

Amazon Influencer Program

  October 15, 2019     Bianca Altomare

The Amazon Influencer Program was created in 2017, building on Amazon’s Affiliate Program. To join Amazon’s Affiliate Program, you only need to hold an active website with relevant content to link back to. The Affiliate program was designed to reward those that are willing to advertise Amazon’s products on their behalf, by providing a commission […] ...Read More

A Dating App Women Feel Empowered By

A Dating App Women Feel Empowered By

  September 19, 2019     Bianca Altomare

Bumble was founded by Whitney Wolfe back in 2014, a woman who decided she wanted to put an end to misogyny and toxic masculinity. After watching her girls become stale, waiting around for a man to take initiative in their lives. She made the decision to put the ball #InHerCourt and started a dating app […] ...Read More

Building A Social Strategy That Will Reflect In Your ROI

Building A Social Strategy That Will Reflect In Your ROI

  September 11, 2019     Bianca Altomare

Before kicking off with building a social media presence for your brand, there are a few things to take into consideration to ensure that there’s a strategic outline that will maximize your return on investment in the end. Understanding your target audience is necessary as it will be the foundation we will build off of […] ...Read More

Ways to Represent Your Business Using Instagram Stories

Ways to Represent Your Business Using Instagram Stories

  August 26, 2019     Bianca Altomare

An outlet where users can showcase where they are, what they’re doing, who they’re with and what they’re eating. Instagram stories are only a few seconds glimpse that last on the app for 24 hours. Displayed at the top of every home page are circular queued icons of users that you follow that have published […] ...Read More

Using Contests and Sweepstakes to Drive Engagement

Using Contests and Sweepstakes to Drive Engagement

  August 19, 2019     Bianca Altomare

Being a marketer, you’re always striving for ways to broaden your audience while generating leads, and essentially converting those leads into real, devoted customers. There are endless opportunities to develop your brand, it is imperative that you know your audience and choose meaningful ways to interact with them. Using contests, sweepstakes and incentivized promotions to […] ...Read More

Bing Ads rebrands as Microsoft Ads

Bing Ads rebrands as Microsoft Ads

  August 14, 2019     Bianca Altomare

Renaming themselves to take a broader approach, instead of just focusing on search, Microsoft advertising will now dive into ad inventory, data and audience targeting. The platforms goal is no longer about reaching a high count in their users but instead making every connection feel more personalized and valuable using a new concept.   Changes […] ...Read More

Killed by Google

Killed by Google

  July 23, 2019     Bianca Altomare

Google has an online graveyard created by a developer Cody Ogden, where you can take a stroll through to view all the apps, services and hardware that Google has managed to cancel or kill off. Since 2006 Google has killed over 170 products, some people have viewed this as unreliable. Users get into the hang […] ...Read More

Tools Marketers Should Take Advantage of on Instagram

Tools Marketers Should Take Advantage of on Instagram

  July 18, 2019     Bianca Altomare

Since its launch back in 2010, Instagram has taken the icing on the cake in terms of engagement and growth, making it  seem like everyone and their cat are now on the platform. Instagram has continued to be the lead for sharing photos and videos with more than 500 million users active every day, giving […] ...Read More

Facebooks New Currency – The Libra

Facebooks New Currency – The Libra

  July 18, 2019     Bianca Altomare

A roman word meaning unit of weight measure, connected with ‘Lib’ a French term meaning free, portraying a sense of freedom represented by three balanced wavy lines. The significance of the Libra is meant to be stable, meaning no more fear of fluctuations between currencies. Introducing Libra as a cryptocurrency invented by Facebook, launching as […] ...Read More

Contest Considerations

Contest Considerations

  June 26, 2019     Bianca Altomare

Many people think that running an online contest is simple and consists of solely drawing a name from a hat. Wrong! There are many aspects that need to be taken into consideration beforehand to avoid bumping into the law or destructing your brand image. Engagement When hosting a contest, you need to dictate what result […] ...Read More