Blogs

Bing Ads rebrands as Microsoft Ads

Bing Ads rebrands as Microsoft Ads

  August 14, 2019     RAVEN5

Renaming themselves to take a broader approach, instead of just focusing on search, Microsoft advertising will now dive into ad inventory, data and audience targeting. The platforms goal is no longer about reaching a high count in their users but instead making every connection feel more personalized and valuable using a new concept.   Changes […] ...Read More

Killed by Google

Killed by Google

  July 23, 2019     Bianca Altomare

Google has an online graveyard created by a developer Cody Ogden, where you can take a stroll through to view all the apps, services and hardware that Google has managed to cancel or kill off. Since 2006 Google has killed over 170 products, some people have viewed this as unreliable. Users get into the hang […] ...Read More

Tools Marketers Should Take Advantage of on Instagram

Tools Marketers Should Take Advantage of on Instagram

  July 18, 2019     Bianca Altomare

Since its launch back in 2010, Instagram has taken the icing on the cake in terms of engagement and growth, making it  seem like everyone and their cat are now on the platform. Instagram has continued to be the lead for sharing photos and videos with more than 500 million users active every day, giving […] ...Read More

Facebooks New Currency – The Libra

Facebooks New Currency – The Libra

  July 18, 2019     Bianca Altomare

A roman word meaning unit of weight measure, connected with ‘Lib’ a French term meaning free, portraying a sense of freedom represented by three balanced wavy lines. The significance of the Libra is meant to be stable, meaning no more fear of fluctuations between currencies. Introducing Libra as a cryptocurrency invented by Facebook, launching as […] ...Read More

Contest Considerations

Contest Considerations

  June 26, 2019     Bianca Altomare

Many people think that running an online contest is simple and consists of solely drawing a name from a hat. Wrong! There are many aspects that need to be taken into consideration beforehand to avoid bumping into the law or destructing your brand image. Engagement When hosting a contest, you need to dictate what result […] ...Read More

What makes 80Eighty’s ‘Dream Car Giveaway’ different?

What makes 80Eighty’s ‘Dream Car Giveaway’ different?

  June 4, 2019     Bianca Altomare

Many companies hold contests, sweepstakes or promotions for a variety of special occasions or celebrations. 80Eighty has had successful growth as a company since 2014. 80Eighty has developed their “Dream Car Giveaway” Program, initially running once each year to running now an astounding one program every 45 days. This almost famous program has the company […] ...Read More

Why does 80Eighty hold Giveaways?

Why does 80Eighty hold Giveaways?

  June 3, 2019     Bianca Altomare

80Eighty has developed their “Dream Car Giveaway”, initially running once each year to running now an astounding one program every 45 days. This almost famous program has the company thriving, the program has created engagement, email options and sales. 80Eighty now stands out from their competitors. One of the reasons these 80Eighty programs are doing […] ...Read More

Shop & Win Programs by RAVEN5

Shop & Win Programs by RAVEN5

  June 3, 2019     Bianca Altomare

A prime example of “Shop & Win” programs are the ongoing programs run by 80Eighty. For 80Eighty, it all began in a basement where it seems all good ideas begin. Three men, took a leap of faith, quit their jobs, gathered and invested their life savings and dedicated themselves to work, long hard work, following […] ...Read More

GDPR Compliance in 2019

GDPR Compliance in 2019

  March 7, 2019     Jesse Bickerton

Up until May 25, 2018 there were minimal guidelines surrounding personal information, especially regarding privacy. The previous Data Protection Directive from 1995 was limited. This is why the General Data Protection Regulation (GDPR) was created. Are you following GDPR compliance guidelines? ...Read More

Looking for Contest or Sweepstakes Ideas?

Looking for Contest or Sweepstakes Ideas?

  March 1, 2019     Jesse Bickerton

We at RAVEN5 are experts at contests, sweepstakes and promotions. Recently, a client asked us what options were available to them when planning an upcoming campaign. Here’s what we came up with. For a little background, the client was looking for nominations from either the entrant or someone they knew. ...Read More

RAVEN5 Enterprise Solutions

RAVEN5 Enterprise Solutions

  February 27, 2019     RAVEN5

Did you know that RAVEN5, the world’s first contest marketing agency, also provides enterprise software for contest and sweepstakes administration? ...Read More