September 2, 2020 Vanessa Niragira
The times of brand loyalty and “it’s just what I buy” are behind us, or at least that’s the case for Millennials and Generation Z! Selena Gomez (singer, songwriter, actress) has launched a beauty brand that’s set to be sold on her website as well as Sephora stores (online & physical locations). This beauty brand […] ...Read More
September 1, 2020 Vanessa Niragira
We talked about the CAN-SPAM Act in another blog, so let’s talk about Canada for a moment and how this affects both Canadian and American marketers reaching Canadian consumers. So what is CASL? The Canadian Anti Spam Legislation (known as CASL) is a law that was passed in 2014, which came into effect. This law […] ...Read More
August 28, 2020 Vanessa Niragira
What is CAN-SPAM and why should you care? We’re so glad you asked! Formally it is Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Informally it’s a US law that protects consumers from being bombarded with advertisements that pretend to be information. As well, it protects US citizens from continuing to be […] ...Read More
August 28, 2020 Vanessa Niragira
Are you having trouble getting more email opt-ins with your sweepstakes or contest? Can’t figure out what the problem is? Well, we as The World’s First Sweepstakes Marketing Agency can give you some potential reasons and hopefully provide you with some answers to your questions! Incentives The right incentive is key to getting more email signups! […] ...Read More
August 27, 2020 Vanessa Niragira
As a brand, the launch of a new product can be both exciting and stressful. You and your team spent all of this time creating, positioning, and marketing the product so you are tired and stressed out but so excited for the world to see what you’ve done. On the other hand, your customers both […] ...Read More
August 27, 2020 Vanessa Niragira
Now marketing is overall a blanket term, think of the word marketing as a parent company, and all of the different types of marketing as its subsidiaries (advertising, public relations, business development, etc). For the purposes of this post, when we use the word marketing, we are encompassing every type there is. The world of […] ...Read More
August 25, 2020 Vanessa Niragira
Don’t be confused by the title, we as the World’s First Sweepstakes Marketing Agency love email marketing and we understand email is and has been a key way to reach consumers! We just want to make sure you have all the tips and tricks to email the correct way. Let’s get some numbers out of […] ...Read More
August 13, 2020 Vanessa Niragira
ShopLoop is a product of Google that is an engaging way for consumers to shop for new products! This is an experimental product of Google from Area 120, Google’s workshop for experimental products. Using 90-second and under videos, the point is to introduce users to new products by having influencers test the product, describe it, and […] ...Read More
August 12, 2020 Vanessa Niragira
Instagram Reels, have you heard of it? Do you like it? Think it’s copying? However you feel, that is ok with us! Let’s explain to the people that are unaware of the topic at hand, shall we? So Instagram Reels, much like the popular app TikTok, gives users the chance to make short videos using […] ...Read More
August 6, 2020 Vanessa Niragira
Have you been thinking about running a contest or sweepstakes for your brand? Have you ever thought that a person would turn down a free prize? Well in case you’re wondering if it’s even true, as The World’s First Sweepstakes Marketing Agency we can attest that yes, it is. Such an odd concept, right? I’m […] ...Read More
August 6, 2020 Vanessa Niragira
A private Instagram has grown in popularity more so with popular meme pages like Couplesnote (9m followers), but also caught the eye of big brands who have launched a secondary Instagram like Everlane (967k followers) as a social experiment. If you’re already an established brand using a business account you first have to change it […] ...Read More
July 28, 2020 Vanessa Niragira
Let’s start by defining both of them, shall we? Millennials Starting with Millennials (Generation Y) because … well… They were born first! This generation was born between the years of 1980-1994 and has been the topic of many articles (some good, most bad). This generation was really shaped by things like 9/11, the great recession, […] ...Read More