November 10, 2020 Vanessa Niragira
Hopefully, you’ve already read our previous blog Let’s Say No To Raffles, And Yes To Charity Sweepstakes, and if not take a look at that blog and come back over here. By now you’ve made the decision to run a charity sweepstakes and we’re very pleased to not hear you say the word raffle! We’re […] ...Read More
November 6, 2020 Vanessa Niragira
In our previous blog Thinking of Running a Raffle? we talked about raffle laws and eligibility. Below we will discuss what charity sweepstakes are and why we advise taking this approach as an alternative to a raffle. Conceptually, raffles and charity sweepstakes have the same idea, what sets them apart is the fact that sweepstakes […] ...Read More
November 6, 2020 Vanessa Niragira
Welcome to our series on raffles, these blogs will help you fully understand all that a raffle is and whether or not it’s best for your brand. Let’s start with the definition. Raffles run on a lottery system, in which people purchase a ticket for a chance to win a prize. Unless run by a […] ...Read More
October 29, 2020 Vanessa Niragira
In our three-part blog series of talking about the unfortunate decline in organic reach, we discuss some of the reasons why this has occurred as well as provide tips to help increase your organic reach. Today we’re going over some stats regarding reach on Facebook, LinkedIn, Instagram, and Twitter. Facebook Organic reach on Facebook went […] ...Read More
October 26, 2020 Vanessa Niragira
As mentioned in The Current Truth Behind Organic Posts For Business, organic reach across social media has been (and continues to be) on the decline. It’s not ideal, but we’ve provided some tips to help your brand increase its organic reach! Choose The Right Platforms You might want to be present on all social media […] ...Read More
October 26, 2020 Vanessa Niragira
If you’re a smaller business or about to start one, I’m sure you’ve already thought about social media as it pertains to your brand. We understand that paid social is expensive and it’s only going to continue getting more expensive, so you may be thinking about organic social until you can budget for those promoted […] ...Read More
October 13, 2020 Vanessa Niragira
As you may already know your packaging says a lot about your brand, it shows your tone as well as your frequently used colors. So just imagine what personalized packaging would say about your brand and to your consumers. It’s personal, fun, and shows that little extra thought that goes into your work. It’s a […] ...Read More
September 29, 2020 Vanessa Niragira
The deal with TikTok is a lot to keep track of, because… well it’s very confusing. But let’s do a short recap of what’s happened. In a previous blog, we touched on the threat of the TikTok ban from US President Donald Trump. For weeks, President Trump threatened to ban TikTok because it’s owned by […] ...Read More
September 24, 2020 Vanessa Niragira
If at any time you’re thinking that your brand is doing just fine and therefore wouldn’t benefit from a campaign, we’re here to say you’re wrong. As The World’s First Sweepstakes Marketing Agency of course we’re a little biased, but that doesn’t mean it’s not true! Unless your brand’s issue is that you’re making too […] ...Read More
September 22, 2020 Vanessa Niragira
Either you’ve given this too much thought or none at all… both of which are bad, in case you were wondering. Let us explain, in the obtaining process your brand does its best to make sure your consumer is comfortable and happy. The same goes for the retention stage, but in the final stage, you […] ...Read More
September 22, 2020 Vanessa Niragira
Now more than ever, it’s good to stay in touch with your consumers. As the World’s First Sweepstakes Marketing Agency we know about customer retention and would love to pass along some information! Between a pandemic and a civil rights movement, you have to make sure your messaging is done correctly and clearly illustrate your […] ...Read More
September 2, 2020 Vanessa Niragira
The times of brand loyalty and “it’s just what I buy” are behind us, or at least that’s the case for Millennials and Generation Z! Selena Gomez (singer, songwriter, actress) has launched a beauty brand that’s set to be sold on her website as well as Sephora stores (online & physical locations). This beauty brand […] ...Read More