General Data Protection Regulation
July 24, 2018 Jesse Bickerton
General Data Protection Regulation (GDPR) applies if your company or organization’s website or business activities collect user data. Are you prepared? ...Read More
Blogs
Criteria for Judging a Contest
July 24, 2018 Jesse Bickerton
Running a contest? Wondering that criteria for judging a contest is important? Here's some guidelines to help set up your next contest for success! ...Read More
Finding Judges for a Contest
July 23, 2018 Jesse Bickerton
How are you finding judges for a contest? One job might involve you having to find experts to help judge contest entries. Where do you start? ...Read More
How to Judge a Contest
July 20, 2018 Jesse Bickerton
Thinking of running a contest? Here's some tips on how to judge a contest, including judging criteria and other considerations you'll need! ...Read More
Photo Contest Judging Criteria
July 19, 2018 Jesse Bickerton
Photo contests provide a different experience from the traditional enter-to-win contests, so let’s talk about photo contest judging criteria ...Read More
Sweepstakes Checklist
July 18, 2018 Jesse Bickerton
Running a custom contest or sweepstakes can find prospects and new customers, and reward existing ones. Here's a basic sweepstakes checklist to get started! ...Read More
Rise of the Silver Shopper
July 13, 2018 Jesse Bickerton
Did you know that 76 million Americans were born between 1946 and 1964? That means that 50% of the US population is currently over 50. Silver shoppers are too big of a segment for marketers and advertisers to ignore! ...Read More
Other Hyperlocal Listing Considerations
April 17, 2018 Jaclyn Bickerton
While local directories are undeniably important, small business owners often struggle when assessing which sites are worth their time. First and foremost, we recommend ensuring that your business is listed on the following: Google Maps (Google My Business listings) Apple Maps (Yelp listings) Bing Maps (Bing Places listings) However, there are so many other directories out […] ...Read More
Optimize Your Yelp Listing
April 17, 2018 Jaclyn Bickerton
Not sure if improving your Yelp page’s rankings is even worth it? When you consider that most people are influenced by social proof (reviews), prefer to receive recommendations from friends, and mobile search is finally taking over desktop search, it’s easy to see that Yelp is a must-have for any small business. Whether you love or hate it, for […] ...Read More
Why You Should be on Bing Places
April 16, 2018 Jaclyn Bickerton
It’s no secret that Google absolutely dominates when it comes to online search, but that doesn’t mean you should ignore the other search engines. Here are a couple of reasons why you should be on Bing Places: Cost: A Bing Places listing is free to set up. All it requires is a little bit of your […] ...Read More
Optimize Your Google My Business Listing
April 13, 2018 Jaclyn Bickerton
An important first step in any local SEO strategy is to claim and verify your local business on Google My Business (GMB). Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google […] ...Read More
Get Noticed with Hyperlocal Marketing
April 11, 2018 Jaclyn Bickerton
Hyperlocal marketing is still a relatively new word to many business owners, but the concept is as old as business itself. When someone first posted up on a street corner and started hawking their widgets, they were practicing hyperlocal marketing. These days it’s a bit more complicated than being able to shout the loudest: customers […] ...Read More