September 11, 2019 Bianca Altomare
Before kicking off with building a social media presence for your brand, there are a few things to take into consideration to ensure that there’s a strategic outline that will maximize your return on investment in the end. Understanding your target audience is necessary as it will be the foundation we will build off of […] ...Read More
August 26, 2019 Bianca Altomare
An outlet where users can showcase where they are, what they’re doing, who they’re with and what they’re eating. Instagram stories are only a few seconds glimpse that last on the app for 24 hours. Displayed at the top of every home page are circular queued icons of users that you follow that have published […] ...Read More
August 19, 2019 Bianca Altomare
Being a marketer, you’re always striving for ways to broaden your audience while generating leads, and essentially converting those leads into real, devoted customers. There are endless opportunities to develop your brand, it is imperative that you know your audience and choose meaningful ways to interact with them. Using contests, sweepstakes and incentivized promotions to […] ...Read More
August 14, 2019 Bianca Altomare
Renaming themselves to take a broader approach, instead of just focusing on search, Microsoft advertising will now dive into ad inventory, data and audience targeting. The platforms goal is no longer about reaching a high count in their users but instead making every connection feel more personalized and valuable using a new concept. Changes […] ...Read More
July 23, 2019 Bianca Altomare
Google has an online graveyard created by a developer Cody Ogden, where you can take a stroll through to view all the apps, services and hardware that Google has managed to cancel or kill off. Since 2006 Google has killed over 170 products, some people have viewed this as unreliable. Users get into the hang […] ...Read More
July 18, 2019 Bianca Altomare
Since its launch back in 2010, Instagram has taken the icing on the cake in terms of engagement and growth, making it seem like everyone and their cat are now on the platform. Instagram has continued to be the lead for sharing photos and videos with more than 500 million users active every day, giving […] ...Read More
July 18, 2019 Bianca Altomare
A roman word meaning unit of weight measure, connected with ‘Lib’ a French term meaning free, portraying a sense of freedom represented by three balanced wavy lines. The significance of the Libra is meant to be stable, meaning no more fear of fluctuations between currencies. Introducing Libra as a cryptocurrency invented by Facebook, launching as […] ...Read More
June 26, 2019 Bianca Altomare
Many people think that running an online contest is simple and consists of solely drawing a name from a hat. Wrong! There are many aspects that need to be taken into consideration beforehand to avoid bumping into the law or destructing your brand image. Engagement When hosting a contest, you need to dictate what result […] ...Read More
June 4, 2019 Bianca Altomare
Many companies hold contests, sweepstakes or promotions for a variety of special occasions or celebrations. 80Eighty has had successful growth as a company since 2014. 80Eighty has developed their “Dream Car Giveaway” Program, initially running once each year to running now an astounding one program every 45 days. This almost famous program has the company […] ...Read More
June 3, 2019 Bianca Altomare
80Eighty has developed their “Dream Car Giveaway”, initially running once each year to running now an astounding one program every 45 days. This almost famous program has the company thriving, the program has created engagement, email options and sales. 80Eighty now stands out from their competitors. One of the reasons these 80Eighty programs are doing […] ...Read More
June 3, 2019 Bianca Altomare
A prime example of “Shop & Win” programs are the ongoing programs run by 80Eighty. For 80Eighty, it all began in a basement where it seems all good ideas begin. Three men, took a leap of faith, quit their jobs, gathered and invested their life savings and dedicated themselves to work, long hard work, following […] ...Read More
March 7, 2019 Jesse Bickerton
Up until May 25, 2018 there were minimal guidelines surrounding personal information, especially regarding privacy. The previous Data Protection Directive from 1995 was limited. This is why the General Data Protection Regulation (GDPR) was created. Are you following GDPR compliance guidelines? ...Read More