Blogs

Criteria for Judging a Contest

Criteria for Judging a Contest

  July 24, 2018     Jesse Bickerton

Running a contest? Wondering that criteria for judging a contest is important? Here's some guidelines to help set up your next contest for success! ...Read More

Finding Judges for a Contest

Finding Judges for a Contest

  July 23, 2018     Jesse Bickerton

How are you finding judges for a contest? One job might involve you having to find experts to help judge contest entries. Where do you start? ...Read More

How to Judge a Contest

How to Judge a Contest

  July 20, 2018     Jesse Bickerton

Thinking of running a contest? Here's some tips on how to judge a contest, including judging criteria and other considerations you'll need! ...Read More

Photo Contest Judging Criteria

Photo Contest Judging Criteria

  July 19, 2018     Jesse Bickerton

Photo contests provide a different experience from the traditional enter-to-win contests, so let’s talk about photo contest judging criteria ...Read More

Sweepstakes Checklist

Sweepstakes Checklist

  July 18, 2018     Jesse Bickerton

Running a custom contest or sweepstakes can find prospects and new customers, and reward existing ones.  Here's a basic sweepstakes checklist to get started! ...Read More

Rise of the Silver Shopper

Rise of the Silver Shopper

  July 13, 2018     Jesse Bickerton

Did you know that 76 million Americans were born between 1946 and 1964? That means that 50% of the US population is currently over 50. Silver shoppers are too big of a segment for marketers and advertisers to ignore! ...Read More

Other Hyperlocal Listing Considerations

Other Hyperlocal Listing Considerations

  April 17, 2018     Jaclyn Bickerton

While local directories are undeniably important, small business owners often struggle when assessing which sites are worth their time. First and foremost, we recommend ensuring that your business is listed on the following: Google Maps (Google My Business listings) Apple Maps (Yelp listings) Bing Maps (Bing Places listings) However, there are so many other directories out […] ...Read More

Optimize Your Yelp Listing

Optimize Your Yelp Listing

  April 17, 2018     Jaclyn Bickerton

Not sure if improving your Yelp page’s rankings is even worth it? When you consider that most people are influenced by social proof (reviews), prefer to receive recommendations from friends, and mobile search is finally taking over desktop search, it’s easy to see that Yelp is a must-have for any small business. Whether you love or hate it, for […] ...Read More

Why You Should be on Bing Places

Why You Should be on Bing Places

  April 16, 2018     Jaclyn Bickerton

It’s no secret that Google absolutely dominates when it comes to online search, but that doesn’t mean you should ignore the other search engines. Here are a couple of reasons why you should be on Bing Places: Cost: A Bing Places listing is free to set up. All it requires is a little bit of your […] ...Read More

Optimize Your Google My Business Listing

Optimize Your Google My Business Listing

  April 13, 2018     Jaclyn Bickerton

An important first step in any local SEO strategy is to claim and verify your local business on Google My Business (GMB). Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google […] ...Read More

Get Noticed with Hyperlocal Marketing

Get Noticed with Hyperlocal Marketing

  April 11, 2018     Jaclyn Bickerton

Hyperlocal marketing is still a relatively new word to many business owners, but the concept is as old as business itself. When someone first posted up on a street corner and started hawking their widgets, they were practicing hyperlocal marketing. These days it’s a bit more complicated than being able to shout the loudest: customers […] ...Read More

Responsive Web Design in 2018 – Think Mobile First

Responsive Web Design in 2018 – Think Mobile First

  March 20, 2018     Jaclyn Bickerton

Responsive web design matters now more than ever. Nobody should have to experience that horrible feeling of zooming in and out numerous times to get through a website on their phone. Nowadays, in fact, nobody will because there are plenty of options in just about every industry that provide a better digital experience that adapts to all […] ...Read More

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