October 26, 2020 Vanessa Niragira
If you’re a smaller business or about to start one, I’m sure you’ve already thought about social media as it pertains to your brand. We understand that paid social is expensive and it’s only going to continue getting more expensive, so you may be thinking about organic social until you can budget for those promoted […] ...Read More
October 13, 2020 Vanessa Niragira
As you may already know your packaging says a lot about your brand, it shows your tone as well as your frequently used colors. So just imagine what personalized packaging would say about your brand and to your consumers. It’s personal, fun, and shows that little extra thought that goes into your work. It’s a […] ...Read More
September 29, 2020 Vanessa Niragira
The deal with TikTok is a lot to keep track of, because… well it’s very confusing. But let’s do a short recap of what’s happened. In a previous blog, we touched on the threat of the TikTok ban from US President Donald Trump. For weeks, President Trump threatened to ban TikTok because it’s owned by […] ...Read More
September 24, 2020 Vanessa Niragira
If at any time you’re thinking that your brand is doing just fine and therefore wouldn’t benefit from a campaign, we’re here to say you’re wrong. As The World’s First Sweepstakes Marketing Agency of course we’re a little biased, but that doesn’t mean it’s not true! Unless your brand’s issue is that you’re making too […] ...Read More
September 22, 2020 Vanessa Niragira
Either you’ve given this too much thought or none at all… both of which are bad, in case you were wondering. Let us explain, in the obtaining process your brand does its best to make sure your consumer is comfortable and happy. The same goes for the retention stage, but in the final stage, you […] ...Read More
September 22, 2020 Vanessa Niragira
Now more than ever, it’s good to stay in touch with your consumers. As the World’s First Sweepstakes Marketing Agency we know about customer retention and would love to pass along some information! Between a pandemic and a civil rights movement, you have to make sure your messaging is done correctly and clearly illustrate your […] ...Read More
September 2, 2020 Vanessa Niragira
The times of brand loyalty and “it’s just what I buy” are behind us, or at least that’s the case for Millennials and Generation Z! Selena Gomez (singer, songwriter, actress) has launched a beauty brand that’s set to be sold on her website as well as Sephora stores (online & physical locations). This beauty brand […] ...Read More
September 1, 2020 Vanessa Niragira
We talked about the CAN-SPAM Act in another blog, so let’s talk about Canada for a moment and how this affects both Canadian and American marketers reaching Canadian consumers. So what is CASL? The Canadian Anti Spam Legislation (known as CASL) is a law that was passed in 2014, which came into effect. This law […] ...Read More
August 28, 2020 Vanessa Niragira
What is CAN-SPAM and why should you care? We’re so glad you asked! Formally it is Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Informally it’s a US law that protects consumers from being bombarded with advertisements that pretend to be information. As well, it protects US citizens from continuing to be […] ...Read More
August 28, 2020 Vanessa Niragira
Are you having trouble getting more email opt-ins with your sweepstakes or contest? Can’t figure out what the problem is? Well, we as The World’s First Sweepstakes Marketing Agency can give you some potential reasons and hopefully provide you with some answers to your questions! Incentives The right incentive is key to getting more email signups! […] ...Read More
August 27, 2020 Vanessa Niragira
As a brand, the launch of a new product can be both exciting and stressful. You and your team spent all of this time creating, positioning, and marketing the product so you are tired and stressed out but so excited for the world to see what you’ve done. On the other hand, your customers both […] ...Read More
August 27, 2020 Vanessa Niragira
Now marketing is overall a blanket term, think of the word marketing as a parent company, and all of the different types of marketing as its subsidiaries (advertising, public relations, business development, etc). For the purposes of this post, when we use the word marketing, we are encompassing every type there is. The world of […] ...Read More