August 6, 2020 Vanessa Niragira
A private Instagram has grown in popularity more so with popular meme pages like Couplesnote (9m followers), but also caught the eye of big brands who have launched a secondary Instagram like Everlane (967k followers) as a social experiment. If you’re already an established brand using a business account you first have to change it […] ...Read More
July 28, 2020 Vanessa Niragira
Let’s start by defining both of them, shall we? Millennials Starting with Millennials (Generation Y) because … well… They were born first! This generation was born between the years of 1980-1994 and has been the topic of many articles (some good, most bad). This generation was really shaped by things like 9/11, the great recession, […] ...Read More
July 24, 2020 Vanessa Niragira
Of course, as the World’s First Sweepstakes Marketing Agency this is our thing, and we thought to share some interesting facts and figures for your next campaign! Email Is The Chosen Method of Promoting Contests & Sweepstakes Why is that? Well to start, it’s personal, measurable, and customizable! More importantly, it has incredible reach, in […] ...Read More
July 22, 2020 Vanessa Niragira
Do you think you want to run a text to win sweepstakes? As the World’s First Sweepstakes Marketing Agency, we know a thing or two, and we’d be happy to pass along some knowledge! Let’s start with what a text to win sweepstakes is, it’s a quick and easy way for consumers to enter your […] ...Read More
July 21, 2020 Vanessa Niragira
How would you feel about growing your brand’s follower count, and promoting your brand all while spending far less than you usually would for an ad campaign? You’d probably feel pretty good about all of that. I’m sure you must be thinking there has to be a catch, and you’d be correct. While legally there […] ...Read More
July 6, 2020 Jaclyn Bickerton
A Facebook Business Page is one of the best ways to connect with your customers and build a following for your company. In 2020, Facebook is simply too big to ignore as an on-going part of your digital marketing communications program. A huge and vastly growing number of Facebook users are active and consistent in […] ...Read More
June 30, 2020 Jaclyn Bickerton
TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines, but that doesn’t mean that there are no rules to follow. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social platform: […] ...Read More
June 29, 2020 Jaclyn Bickerton
YouTube is a massively popular platform for personal video viewing as well as an extremely valuable tool for businesses. Given the many benefits and potential, there’s much that businesses can gain with YouTube. However, just nine percent of all small businesses in the US use YouTube. With that said, we wanted to share this informative how-to […] ...Read More
June 26, 2020 Jaclyn Bickerton
Challenges are one of the biggest trends on TikTok, and inventive brands are already using them to fast-track their growth and reach millions of users. TikTok challenges can take almost any form but they must be easy to replicate by the masses and must be intriguing enough for your audience to want to participate in. […] ...Read More
June 25, 2020 Jaclyn Bickerton
In November of 2019, Twilio released a global research report on Consumer Engagement Best Practices for 2020. The report focuses on best practices that all businesses should incorporate into their communications strategy. In the current marketplace: ad spend continues to increase with diminishing returns, new channels continue to emerge (such as TikTok), and marketers are […] ...Read More
June 23, 2020 Jaclyn Bickerton
Is this the beginning of a TikTok takeover? TikTok is a widely popular video sharing app owned by Beijing-based ByteDance where users share 15-60 second videos that typically involve lip-synching to songs, comedy routines and unusual editing tricks. In late 2017, TikTok’s parent company ByteDance, purchased Musical.ly. As a result of the merger, TikTok had […] ...Read More
February 19, 2020 Michael Bickerton
Bickerton outlines Sweepstakes Marketing and the uses of PURL technology (Personal URL) to deliver extraordinary results. ...Read More