Blogs

Outbound Marketing or Inbound Marketing for Lead Gen?

Outbound Marketing or Inbound Marketing for Lead Gen?

  February 12, 2018     Jaclyn Bickerton

Inbound Marketing and Outbound Marketing are terms to describe two fundamentally different approaches to marketing. The differences between both approaches are outlined below: Inbound Marketing Outbound Marketing Pulls in interested consumers Pushes at everybody, regardless of interest Written for consumers needs Written for the brand’s/product’s need Interactive & fluid Inert, one-way Draws customers in Seeks […] ...Read More

Lead Generation – Ideas

Lead Generation – Ideas

  February 12, 2018     Jaclyn Bickerton

Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Nowadays, the buying process has changed, and marketers need to find new ways to reach buyers while being heard through the noise. Instead of simply focusing on capturing customers with mass […] ...Read More

Mail In Rebates

Mail In Rebates

  January 11, 2018     Jaclyn Bickerton

Mail In Rebates are money-back offers made to customers after a purchase has been made. A popular consumer sales promotion tool among marketers, rebates are attractive to most consumers as they provide a partial reimbursement on a purchase. Some mail-in rebates are offered on relatively cheap items and only amount to a few dollars. Some […] ...Read More

Coupon Redemption Tactics

Coupon Redemption Tactics

  January 11, 2018     Jaclyn Bickerton

Coupons are a tried and true consumer promotion tool, but that doesn’t mean you can simply offer consumers any coupon and expect to see a dramatic increase in sales. Studies have proven that coupons work, but there is a lot of planning involved; you must really understand your target market and your objectives should be […] ...Read More

Online Coupons

Online Coupons

  January 10, 2018     Jaclyn Bickerton

Coupons are a common consumer promotion tactic that offers instantly redeemable savings on certain products or services. With the rise of smartphones and tablets, online coupons have become increasingly important in today’s marketplace. With no coupons to clip or to print, customers can simply enter a code online during the checkout process or bring their […] ...Read More

Consumer Promotions – Tactics and Techniques

Consumer Promotions – Tactics and Techniques

  January 9, 2018     Jaclyn Bickerton

Consumer promotions are tactics or techniques designed to help a business find new customers or reward current customers. The most common consumer promotions are aimed at enhancing the value of your product, either by reducing the cost or adding more benefit to the regular price. However, consumer promotions can be utilized to achieve various other […] ...Read More

Digital Coupon Redemption Rates

Digital Coupon Redemption Rates

  January 8, 2018     Jaclyn Bickerton

Today, you’d be hard pressed to find someone who isn’t looking for a deal of some kind. According to Hawk Incentives Research, 97% of consumers look for deals when they shop and 92% are always looking. This stat alone gives us insight into why coupons are an essential tool in the marketer’s toolbox. With the […] ...Read More

Marching Forward into the Digital Marketplace

Marching Forward into the Digital Marketplace

  July 12, 2017     Michael Bickerton

I know all the marketing types have this ever changing digital marketplace all figured out. After all, digital is no longer new… or is it? Seems for many marketers there are various levels in the digital transformation. The reasons for the relatively slow transition are many: marketing managers who want to play it safe, some […] ...Read More

Where Should I Promote my Contest or Sweepstakes?

Where Should I Promote my Contest or Sweepstakes?

  April 26, 2017     Jaclyn Bickerton

An important part of administering a successful contest or sweepstakes program is promoting it in the right places. Contests and sweepstakes provide a unique opportunity to build your brand, but if nobody can find your contest or sweepstakes, you're wasting your time. ...Read More

Sweepstakes Marketing Program

Sweepstakes Marketing Program

  April 23, 2017     Jaclyn Bickerton

Our expertise in all aspects from administration, development and promotion of custom sweepstakes gives us a unique perspective on how to run a successful campaign. ...Read More