Blogs

Is A Private Instagram Right For Your Brand?

Is A Private Instagram Right For Your Brand?

  August 6, 2020     Vanessa Niragira

A private Instagram has grown in popularity more so with popular meme pages like Couplesnote (9m followers), but also caught the eye of big brands who have launched a secondary Instagram like Everlane (967k followers) as a social experiment. If you’re already an established brand using a business account you first have to change it […] ...Read More

Millennials vs Gen Z and How To Reach Them

Millennials vs Gen Z and How To Reach Them

  July 28, 2020     Vanessa Niragira

Let’s start by defining both of them, shall we? Millennials Starting with Millennials (Generation Y) because … well… They were born first! This generation was born between the years of 1980-1994 and has been the topic of many articles (some good, most bad).  This generation was really shaped by things like 9/11, the great recession, […] ...Read More

Contest and Sweepstakes Interesting Facts

Contest and Sweepstakes Interesting Facts

  July 24, 2020     Vanessa Niragira

Of course, as the World’s First Sweepstakes Marketing Agency this is our thing, and we thought to share some interesting facts and figures for your next campaign! Email Is The Chosen Method of Promoting Contests & Sweepstakes Why is that? Well to start, it’s personal, measurable, and customizable! More importantly, it has incredible reach, in […] ...Read More

Text to Win Sweepstakes

Text to Win Sweepstakes

  July 22, 2020     Vanessa Niragira

Do you think you want to run a text to win sweepstakes? As the World’s First Sweepstakes Marketing Agency, we know a thing or two, and we’d be happy to pass along some knowledge!  Let’s start with what a text to win sweepstakes is, it’s a quick and easy way for consumers to enter your […] ...Read More

Cost-Effective Social Media Sweepstakes

Cost-Effective Social Media Sweepstakes

  July 21, 2020     Vanessa Niragira

How would you feel about growing your brand’s follower count, and promoting your brand all while spending far less than you usually would for an ad campaign? You’d probably feel pretty good about all of that. I’m sure you must be thinking there has to be a catch, and you’d be correct. While legally there […] ...Read More

Guide: Create a Facebook Business Page

Guide: Create a Facebook Business Page

  July 6, 2020     Jaclyn Bickerton

A Facebook Business Page is one of the best ways to connect with your customers and build a following for your company. In 2020, Facebook is simply too big to ignore as an on-going part of your digital marketing communications program. A huge and vastly growing number of Facebook users are active and consistent in […] ...Read More

Sweepstakes, Contests and TikTok

Sweepstakes, Contests and TikTok

  June 30, 2020     Jaclyn Bickerton

TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines, but that doesn’t mean that there are no rules to follow. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social platform: […] ...Read More

Guide: Create A YouTube Channel

Guide: Create A YouTube Channel

  June 29, 2020     Jaclyn Bickerton

YouTube is a massively popular platform for personal video viewing as well as an extremely valuable tool for businesses. Given the many benefits and potential, there’s much that businesses can gain with YouTube. However, just nine percent of all small businesses in the US use YouTube. With that said, we wanted to share this informative how-to […] ...Read More

TikTok Challenges – How Successful Brands are Using Them

TikTok Challenges – How Successful Brands are Using Them

  June 26, 2020     Jaclyn Bickerton

Challenges are one of the biggest trends on TikTok, and inventive brands are already using them to fast-track their growth and reach millions of users. TikTok challenges can take almost any form but they must be easy to replicate by the masses and must be intriguing enough for your audience to want to participate in. […] ...Read More

What Email Marketing Can (and Can’t) Teach You About SMS

What Email Marketing Can (and Can’t) Teach You About SMS

  June 25, 2020     Jaclyn Bickerton

In November of 2019, Twilio released a global research report on Consumer Engagement Best Practices for 2020. The report focuses on best practices that all businesses should incorporate into their communications strategy. In the current marketplace: ad spend continues to increase with diminishing returns, new channels continue to emerge (such as TikTok), and marketers are […] ...Read More

Is TikTok Taking Over the Social Media World?

Is TikTok Taking Over the Social Media World?

  June 23, 2020     Jaclyn Bickerton

Is this the beginning of a TikTok takeover? TikTok is a widely popular video sharing app owned by Beijing-based ByteDance where users share 15-60 second videos that typically involve lip-synching to songs, comedy routines and unusual editing tricks. In late 2017, TikTok’s parent company ByteDance, purchased Musical.ly. As a result of the merger, TikTok had […] ...Read More

What is a PURL?

What is a PURL?

  February 19, 2020     Michael Bickerton

Bickerton outlines Sweepstakes Marketing and the uses of PURL technology (Personal URL) to deliver extraordinary results. ...Read More