Blogs > Recent Changes to Québec Régie for Contests and Sweepstakes
November 29, 2023 Andrew Procyk
When Bill 17 passing on October 27, 2023, it removed all requirements, rules, and regulations under The Régie, such as:
You will still have to comply with Québec’s language legislation in the Charter of the French Language and cannot target children under the age of 13. Now contests in Quebec will be working under Canadian federal law (Competition Act [Canada] and the Criminal Code [Canada]). Unfortunately, any contest or sweepstakes that were filed before October 27th, 2023 must continue with the old Régie rules and regulations until completion.
The Régie des alcools, des courses et des jeux (RACJ) is the Québec government’s established authority responsible for overseeing and regulating various industries, including alcohol, lotteries, promotional contests, gambling, racing, and combat sports. Hence Régie is the law of the land in Québec when it comes to being allowed to bring contests and sweepstakes to the province.
Up until very recently, brands conducting contests in Canada, North America, and even international marketing campaigns would often exclude Quebec. Mainly due to its very strict provincial laws for contests and sweepstakes. Those poor Quebecois (that’s Québec residents for the non-Canadians) are often left missing out on great prizes from great brands. However, as of October 27th, 2023, that has all changed. In this blog we’ll go over what that means for marketing teams and Quebecers alike.
How strict were the old regulations for contests and sweepstakes in Quebec before? Here’s a quick summary of the main cons that used to hold back marketers from entering the market under Régie regulations:
To sum it up, The Régie has always been a real deterrent for marketing teams wanting to include Québec. While majority of marketers from outside Québec often do not feel like it’s not worth the extra costs, time, and demands by Régie.
When it comes to contests and sweepstakes if a company wanted to include additional prizes before the final drawing, especially when there’s a lot of public interest gathered. This would not only require an update to the rules, legal approval and potential state approval depending on the campaign. With The Régie involved, you would not be able to add any additional prizes for 60 days leading up. Which only hurts the participants and reach of marketers impacting the success of the campaign.
With the removal of the Québec Régie regulations on Contest and Sweepstakes, marketers can finally target Québec without the added paperwork and costs. No more will brands and marketing teams need to exclude Québec residents from their promotions and campaigns. There’s plenty of prizes out there to go around and it’s time for Quebecois to reap the rewards.
RAVEN5 has been conducting contests and sweepstakes domestically and internationally for brands and agencies for the better part of two decades. This easement for marketers not only saves on time and paperwork, but also on sometimes significant cost. The sky’s the limit for prizing now in Québec. Just keep in mind that the US and other countries continue to include their own laws and requirements surrounding promotional contests and sweepstakes.
See: https://www.raven5.com/international-sweepstakes-contests/ for a quick guide to international laws.
Andrew Procyk, RAVEN5, November 2023