Blogs

To TikTok or not to TikTok that is the Question

To TikTok or not to TikTok that is the Question

  January 31, 2024     Andrew Procyk

In the fast-paced landscape of digital marketing companies are constantly competing to find the next trend and next platform to showcase their content. You would be hard-pressed to find a social media platform that has grown faster than TikTok, especially when targeting Gen Z and younger millennials. The question on many marketers’ minds is if […] ...Read More

With Great Power comes Great Responsibility — the Modern AI Dilemma

With Great Power comes Great Responsibility — the Modern AI Dilemma

  January 10, 2024     Andrew Procyk

In this age of rapid technological advancement, we have seen artificial intelligence (AI) work itself into various aspects of our lives. Marketers find themselves having to evolve faster than ever and embrace AI in multiple facets of their industry. The question is, when it comes to AI being able to produce user-generated content (UGC) including […] ...Read More

X / Twitter Advertisements — are they still worth it?

X / Twitter Advertisements — are they still worth it?

  December 22, 2023     Andrew Procyk

Since Elon Musk purchased Twitter and changed the name to X (no one seems to know why). Aside from the name there have been plenty of changes in the way the company does business (again, no one seems to know why). In recent months X (Twitter) has seen many large advertisers pull back due to […] ...Read More

RAVEN5 Ltd., Celebrating 20 Years

RAVEN5 Ltd., Celebrating 20 Years

  December 7, 2023     Andrew Procyk

From Paper to Promotions, JBM to RAVEN5 Ltd. Two decades is a huge milestone for any company especially in the fast and constantly evolving world of digital marketing. When it comes to adapting and changing with the times you won’t find a better example than RAVEN5. Presently known as RAVEN5, the multi-generational company originally stems […] ...Read More

Recent Changes to Québec Régie for Contests and Sweepstakes

Recent Changes to Québec Régie for Contests and Sweepstakes

  November 29, 2023     Andrew Procyk

Out with the Old in with the New When Bill 17 passing on October 27, 2023, it removed all requirements, rules, and regulations under The Régie, such as: You will still have to comply with Québec’s language legislation in the Charter of the French Language and cannot target children under the age of 13. Now […] ...Read More

Five Ways AI is Revolutionizing the Marketing Industry

Five Ways AI is Revolutionizing the Marketing Industry

  November 15, 2023     Andrew Procyk

Artificial Intelligence (AI) is becoming more prevalent in our day-to-day lives for everything from Siri to self-driving cars and even creating art. In fact, in a recent HubSpot survey conducted in 2021 revealed 63% of respondents didn’t even know they were currently using AI technology. It would only make sense that it has a profound […] ...Read More

Ensuring Data Security with Hightail: A Trusted Solution for Our Clients

Ensuring Data Security with Hightail: A Trusted Solution for Our Clients

  September 15, 2023     Ivars Leitis

In today’s digital age, data security is paramount, especially when dealing with sensitive information on behalf of our clients. That’s why we’ve chosen Hightail as the go-to service for all our client collaborations. In this blog post, we’ll delve into the critical aspect of data security and explain why Hightail is the ideal solution to […] ...Read More

<strong>Better is better than Louder, according to Seth.</strong>

Better is better than Louder, according to Seth.

  April 13, 2023     Michael Bickerton

I truly like to write, and talk, and write and talk… seems I like both. Yet, if I’ve learned anything over the last 10 years or so, we have come to know that less is more. This sentiment is so very important when we discuss marketing. Our business is sweepstakes marketing or contest marketing, and […] ...Read More

How To Employ Gender-Inclusive Language in Your Work Emails and Letters

How To Employ Gender-Inclusive Language in Your Work Emails and Letters

  August 25, 2022     RAVEN5

The article Making Letters and Emails Gender-Inclusive, by Josephine Versace, discusses how gender-inclusive writing in the workplace can help Canadian workplaces become more inclusive. The article focuses on how writers can adapt by learning how to write email correspondence that includes people of both sexes and people who identify as non-binary genders. In formal emails […] ...Read More

Charity Raffle or Charity Sweepstake?

Charity Raffle or Charity Sweepstake?

  February 9, 2022     RAVEN5

One of the most common questions organizations have when planning a giveaway is, “Should we run a charity raffle?” Our recommendation is to say no to charity raffles. Instead, we suggest that you run a charity sweepstakes. Why, you may ask? Let’s get into the nitty-gritty. Say No to Charity Raffles The end game of […] ...Read More

Planning A Charity Raffle, Eh?

Planning A Charity Raffle, Eh?

  February 8, 2022     RAVEN5

You are here because you are interested in planning a charity raffle. Perfect! You have come to the right place. First and foremost, please place your planner and all of your brilliant ideas in the drawer; I promise we will get to that part soon. You are probably wondering why you clicked on this blog […] ...Read More