February 13, 2018 Jaclyn Bickerton
Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. Leads are given a score based on interest shown in the business, their current point in the buying cycle, and their fit in regards to your product or service. By implementing a lead scoring system at your company, your […] ...Read More
February 13, 2018 Jaclyn Bickerton
We’ve discussed the differences between outbound marketing and inbound marketing and come to the conclusion that inbound marketing is the more popular form of marketing nowadays. It makes sense: If the content is engaging and relevant, the right customers will come – and they’ll be the right customers because they’re consuming content on their own […] ...Read More
February 12, 2018 Jaclyn Bickerton
Inbound Marketing and Outbound Marketing are terms to describe two fundamentally different approaches to marketing. The differences between both approaches are outlined below: Inbound Marketing Outbound Marketing Pulls in interested consumers Pushes at everybody, regardless of interest Written for consumers needs Written for the brand’s/product’s need Interactive & fluid Inert, one-way Draws customers in Seeks […] ...Read More
February 12, 2018 Jaclyn Bickerton
Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Nowadays, the buying process has changed, and marketers need to find new ways to reach buyers while being heard through the noise. Instead of simply focusing on capturing customers with mass […] ...Read More
February 8, 2018 Jaclyn Bickerton
Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. ...Read More
January 11, 2018 Jaclyn Bickerton
Mail In Rebates are money-back offers made to customers after a purchase has been made. A popular consumer sales promotion tool among marketers, rebates are attractive to most consumers as they provide a partial reimbursement on a purchase. Some mail-in rebates are offered on relatively cheap items and only amount to a few dollars. Some […] ...Read More
January 11, 2018 Jaclyn Bickerton
Coupons are a tried and true consumer promotion tool, but that doesn’t mean you can simply offer consumers any coupon and expect to see a dramatic increase in sales. Studies have proven that coupons work, but there is a lot of planning involved; you must really understand your target market and your objectives should be […] ...Read More
January 10, 2018 Jaclyn Bickerton
Coupons are a common consumer promotion tactic that offers instantly redeemable savings on certain products or services. With the rise of smartphones and tablets, online coupons have become increasingly important in today’s marketplace. With no coupons to clip or to print, customers can simply enter a code online during the checkout process or bring their […] ...Read More
January 9, 2018 Jaclyn Bickerton
Consumer promotions are tactics or techniques designed to help a business find new customers or reward current customers. The most common consumer promotions are aimed at enhancing the value of your product, either by reducing the cost or adding more benefit to the regular price. However, consumer promotions can be utilized to achieve various other […] ...Read More
January 8, 2018 Jaclyn Bickerton
Today, you’d be hard pressed to find someone who isn’t looking for a deal of some kind. According to Hawk Incentives Research, 97% of consumers look for deals when they shop and 92% are always looking. This stat alone gives us insight into why coupons are an essential tool in the marketer’s toolbox. With the […] ...Read More
August 31, 2017 Junaid Ali Qureshi
Social media has changed how we interact on a fundamental level, how we consume media, and how we approach the concept of followers and a social presence. ...Read More
July 12, 2017 Michael Bickerton
I know all the marketing types have this ever changing digital marketplace all figured out. After all, digital is no longer new… or is it? Seems for many marketers there are various levels in the digital transformation. The reasons for the relatively slow transition are many: marketing managers who want to play it safe, some […] ...Read More