Blogs

Social Media: A Primer

Social Media: A Primer

Recently, I was interviewed by Kelly Parker, who was writing a social media article for the magazine Perspectives (Winter 2010).... ...Read More

Word of mouth advertising – Socialmc2

Word of mouth advertising – Socialmc2

Word of Mouth Advertising They say your blog shouldn’t be about marketing your own programs. I follow this rule for... ...Read More

Influencers – Must be Relevant

Influencers – Must be Relevant

Relevant Influencers and Key Influencers Our technology guru referred me to an article published by Mashable, written by Gary Lee.... ...Read More

Promoted Tweets and Facebook Ads – Social Media

Promoted Tweets and Facebook Ads – Social Media

Twitter launched (in April ) its advertising platform under the name Promoted Tweets. Interestingly enough, I haven’t been really overwhelmed... ...Read More

Hiring – Social Media Style

Hiring – Social Media Style

Hiring Social Media Style An article by emarketer came out last July outlining the fact that most businesses now use... ...Read More

Virtual Goods – Business is Booming

Virtual Goods – Business is Booming

If you still need evidence that Facebook is not a fad, and is a real marketing & advertising opportunity, look... ...Read More

Engage Fans – Facebook

Engage Fans – Facebook

Facebook Engagement I came across an article titled Top 10 ways to engage fans on Facebook, produced by Buddy Media.... ...Read More

Shopkick – Coming to a Store Near You

Shopkick – Coming to a Store Near You

I came across an article on an iPhone (Smartphone) app called Shopkick. After a struggle trying to find and download... ...Read More

Facebook Places

Facebook Places

Facebook has launched a feature similar to Foursquare called Places.  Using this function friends will know exactly (and I mean... ...Read More

YouTube – New Ad Formats

YouTube – New Ad Formats

The things you don’t think about everyday, YouTube ad specs came to my attention at my recent attendance at the... ...Read More

Social Media – L.E.A.D.

Social Media – L.E.A.D.

The LEAD Method by Stephen Joyce I came across an online article by Stephen Joyce, on the website Tips from... ...Read More

Social Media – Things To Avoid

Social Media – Things To Avoid

Common Social Media Mistakes - Not So Common? As you progress through the land of change and transition of social... ...Read More