Social Media – L.E.A.D.

The LEAD Method by Stephen Joyce

I came across an online article by Stephen Joyce, on the website Tips from the T-List about social marketing success metrics … or at least that was the title.

I was actually intrigued by the L.E.A.D. aspect of the article; it’s a relatively simple concept.  The article was actually based on a link from the Savvy Operator.

• L for Listening … something we talk about with regularity
• E for Engage … again another concept we push
• A for Articulate … this concept was new to me
• D for Demonstrate …  again, interesting in its placement.

As your digital agency, we suggest that you take the few minutes to review this thought process and evaluate if and how you believe you are meeting the L.E.A.D success metrics.

You know our thought process on this, Listening is key, only then can you Engage … after all the end game for Social Media and Online Advertising is the same. Either you want to build your brand and your reputation, or you want to sell product or services.

The article is a good example of how social networking is being implemented and brought forward in various industries. There are many ways to evaluate and decipher social media.

Michael Bickerton, Raven5 Ltd, November 2010

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