November 2, 2021 RAVEN5
Social networks such as Facebook continue to provide value to marketers and continue to be valuable sharing tools for both Sweepstakes Marketing and Contest Marketing. Let’s take a look at what’s new with Facebook in 2021. Rebranding Facebook Inc., is rebranding itself with a new group name that focuses on the metaverse, after being under fire […] ...Read More
November 1, 2021 RAVEN5
Twitter continues to be an innovator in social media and has become a valuable sharing tool for both Contest Marketing and Sweepstakes Marketing programs. It’s a rapid-fire source of news, jokes, viral trends, and so much more depending on who you follow and how you want to use the platform. Twitter is one of the […] ...Read More
October 29, 2020 Vanessa Niragira
In our three-part blog series of talking about the unfortunate decline in organic reach, we discuss some of the reasons why this has occurred as well as provide tips to help increase your organic reach. Today we’re going over some stats regarding reach on Facebook, LinkedIn, Instagram, and Twitter. Facebook Organic reach on Facebook went […] ...Read More
October 26, 2020 Vanessa Niragira
As mentioned in The Current Truth Behind Organic Posts For Business, organic reach across social media has been (and continues to be) on the decline. It’s not ideal, but we’ve provided some tips to help your brand increase its organic reach! Choose The Right Platforms You might want to be present on all social media […] ...Read More
October 26, 2020 Vanessa Niragira
If you’re a smaller business or about to start one, I’m sure you’ve already thought about social media as it pertains to your brand. We understand that paid social is expensive and it’s only going to continue getting more expensive, so you may be thinking about organic social until you can budget for those promoted […] ...Read More
September 29, 2020 Vanessa Niragira
The deal with TikTok is a lot to keep track of, because… well it’s very confusing. But let’s do a short recap of what’s happened. In a previous blog, we touched on the threat of the TikTok ban from US President Donald Trump. For weeks, President Trump threatened to ban TikTok because it’s owned by […] ...Read More
August 12, 2020 Vanessa Niragira
Instagram Reels, have you heard of it? Do you like it? Think it’s copying? However you feel, that is ok with us! Let’s explain to the people that are unaware of the topic at hand, shall we? So Instagram Reels, much like the popular app TikTok, gives users the chance to make short videos using […] ...Read More
July 6, 2020 Jaclyn Bickerton
A Facebook Business Page is one of the best ways to connect with your customers and build a following for your company. In 2020, Facebook is simply too big to ignore as an on-going part of your digital marketing communications program. A huge and vastly growing number of Facebook users are active and consistent in […] ...Read More
June 29, 2020 Jaclyn Bickerton
YouTube is a massively popular platform for personal video viewing as well as an extremely valuable tool for businesses. Given the many benefits and potential, there’s much that businesses can gain with YouTube. However, just nine percent of all small businesses in the US use YouTube. With that said, we wanted to share this informative how-to […] ...Read More
June 26, 2020 Jaclyn Bickerton
Challenges are one of the biggest trends on TikTok, and inventive brands are already using them to fast-track their growth and reach millions of users. TikTok challenges can take almost any form but they must be easy to replicate by the masses and must be intriguing enough for your audience to want to participate in. […] ...Read More
June 23, 2020 Jaclyn Bickerton
Is this the beginning of a TikTok takeover? TikTok is a widely popular video sharing app owned by Beijing-based ByteDance where users share 15-60 second videos that typically involve lip-synching to songs, comedy routines and unusual editing tricks. In late 2017, TikTok’s parent company ByteDance, purchased Musical.ly. As a result of the merger, TikTok had […] ...Read More
October 30, 2019 Bianca Altomare
Hitting one million followers used to be a volume that only celebrities could attain. Nowadays in 2019 musicians, entrepreneurs and YouTube stars are able to able to achieve or get in the vicinity of hitting that big ‘M’. Brands see opportunity in pages that have a 1M+ following when it comes down to partnerships, some […] ...Read More