Blogs > Word of mouth advertising – Socialmc2
February 10, 2011 Michael Bickerton
They say your blog shouldn’t be about marketing your own programs. I follow this rule for the most part, nothing worse these days than being sold on an ongoing basis. I hope most of you read my blog because it’s interesting. My goal is to make the emarketing and the digital space easy to understand and present it in a clear, nonjargon type manner.
However, I’m very excited to be introducing our Socialmc2 program. Socialmc2 is really three concepts that apply to the emarketing world. Firstly, “sharing”, the wonderful thing about the internet is the passing and sharing of information, both personal and business. Second, we subscribe to “word of mouth advertising” nothing beats the referral of a friend, and 87% of people trust the referral of a friend. Thirdly, we understand that there is such a thing as “social currency”, meaning you build social equity and points when you assist someone else.
Our strategy and technology partners have worked together to develop two fantastic programs, Socialmc2 and The Drum Platform. The services are similar yet are focused in very different areas.
Socialmc2 focuses on increasing Facebook friends or “Likes”, Twitter followers and increasing your email opt-in lists. There are additional benefits such as improving your website’s organic ranking and gathering data. Socialmc2 is an affordable entry level program that once built assists your ongoing emarketing, both via email and social media.
The Drum Platform is a program that works with direct mail and email enhancing your direct mail results. In some cases response rates have been improved in the 100% range and even greater. Drum is a powerful engagement tool, has the ability to capture data, expand the reach of your direct mail program and provides both measurable ROI (return on investment) and identifies your brand influencers. Drum is a fantastic direct mail augmentation program.
As your Toronto Digital Agency, we suggest that you embrace the products available to you today. Social Media will continue to evolve and change. It’s imperative for your company and your brand to implement programs that will assist you in reaching the next level of emarketing. If you’d like a demonstration, we’d be happy to set up a meeting.
Social Media is here to stay, and it’s our goal to assist you with your entry and development into this unique marketing area. You will be amazed at how social sharing, word of mouth advertising and social currency can impact your companies and your brands emarketing programs. Just Ask Bick about Socialmc2!
Michael Bickerton, Raven5 Ltd, Toronto, February 2011