It’s recommended that you limit most contest marketing survey questions to a maximum of five, yet we suggest three. Never ask questions you don’t intend on actioning over the next three to six months. ...Read More
Prizing is a critical step. Ensuring you have a product that is valuable to your email list and social following is a must. If possible, it’s recommended that the prize is a product or service provided by your company. If you are in the sewing machine business then offer up a sewing machine, as it will appeal to your user group and engage prospects and those interested in sewing. If the prize is too generic in nature, while you might get opt-ins, they may be of a lesser quality as they might not care for any of the products or services you offer. Prizing can also be considered as coupons as a purchase incentive and can be used as a secondary prize for all entrants. Focus on the end, what do you hope to accomplish? Your contest marketing program can provide many incentives to drive in store traffic, sales or even a complete online sales process. ...Read More
Running a contest is critical to building and developing leads (or what we call lead generation), however, the next step may be the most important. Here are some things to consider after your contest has finished: Social posting – sharing, comment, click and reward Promote the results – social ads, social posting, add to newsletter Email – share the results via email, invite them for a social LIKE Offer – why not prepare a special offer for participants? ...Read More
After validating the winner(s) and securing affidavits of eligibility from potential winners, it is time for the big event, to award the prize. Whether it's the delivery of a simple cash prize where you do not want to be involved, to an event with full media coverage, we can help. We procure, warehouse, ship and deliver prize pools of any tier. ...Read More
Filing the rules and creative copy 30 days before contest launch; translating contest rules; paying a duty to the Regie in Quebec (which depends on where the contest is open, but if Canada-wide is 3% of prize value); and a filing on the completion* of the contest with a notice of prize awards, winners, etc. *The post filing is only required if the total prize value exceeds $2,000. There is also some specific language that needs to be included in contest rules for contests open in Quebec and it can also be prudent to run a contest concept by Quebec counsel before launching a promotion to check any other specific requirements in Quebec. We have partners who handle legal counsel as well as rules and regulations writing that complies with Quebec contest law (Régie des alcools, des courses et des jeux) including: Pre and Post communications with the Régie des alcools, des courses et des jeux: Registration of promotion. Submission of forms. Coordination of any security bonds required of the sponsor. Upon completion of a program, submission of closing forms. Upon completion of program, release of any security bonds applied. Administration of tax payment to the Régie des alcools, des courses et des jeux. * It is always our recommendation that rules & regulations be reviewed by your legal counsel. Should you require review by our legal counsel; a separate quote will be provided. National or Regional Promotion (including Quebec): $1,500.00 National or Regional Promotion (excluding Quebec): $1,250.00 ...Read More
You may sometimes require to purchase contingency reinsurance to cover you against over redemption or a potentially large pay out. ...Read More
We provide a standard set of boilerplate rules that can accomodate just about any contest. However, should you or your legal team require something customized we can help. The following services are provided: Writing of rules & regulations* (includes two sets of revisions to original draft). Writing of Declaration and Release Form(s)*. Review of Rules. Review of Participant / Winner Declaration and Release Form(s) Review of Creative (website, print, etc…) Fees are quoted at time of promotion, based on program requirements. ...Read More
Yes, we can run programs in each country at the same time using a technique called channels, we leverage the same creative, customize the creative to each market, and drive specific traffic to specific channels, it works seamlessly and allows you to learn about your consumers in each market. Just ask. Yes, our legal experts have experience in running both sweepstakes and contest in most countries and multiple countries at the same time. ...Read More