Contestors are people who regularly participate in online contests and sweepstakes marketed by companies to promote their brand.
Contestors are regular people and they buy products too. In fact, Contestors make for more loyal consumers and can make fantastic brand advocates.
Contestors also support your contest by promoting your contest on dedicated sweepstakes and contest sites. These sites, some with over 100,000 visitors per month, are added value media that drive additional consumers to your campaign.