Why use contest marketing?

Build Email List – Have someone to sell your product to
Develop Social Followers – Have people pay attention to what you’re brand is doing
Gather Data – Find out more about your consumers
Brand Awareness – Create chatter about your brand, services and/or products
Distribute Coupons – To encourage trials and sales
Create Brand Buzz – Because word of mouth is still the most trusted source
Encourage Website Visits – Brand (re)discovery, remaining top-of-mind leads to sales
Reasonable Cost Content – It provides your brand with something to hype/talk about
Valuable Marketing Research – The more you know about your target market, the better
Social interactions – Consumers enjoy brands that engage and recognize them