Why use contest marketing?

  • Build Email List – Have someone to sell your product to
  • Develop Social Followers – Have people pay attention to what you’re brand is doing
  • Gather Data – Find out more about your consumers
  • Brand Awareness – Create chatter about your brand, services and/or products
  • Distribute Coupons – To encourage trials and sales
  • Create Brand Buzz – Because word of mouth is still the most trusted source
  • Encourage Website Visits – Brand (re)discovery, remaining top-of-mind leads to sales
  • Reasonable Cost Content – It provides your brand with something to hype/talk about
  • Valuable Marketing Research – The more you know about your target market, the better
  • Social interactions – Consumers enjoy brands that engage and recognize them

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