September 24, 2020 Vanessa Niragira
If at any time you’re thinking that your brand is doing just fine and therefore wouldn’t benefit from a campaign, we’re here to say you’re wrong. As The World’s First Sweepstakes Marketing Agency of course we’re a little biased, but that doesn’t mean it’s not true! Unless your brand’s issue is that you’re making too […] ...Read More
September 2, 2020 Vanessa Niragira
The times of brand loyalty and “it’s just what I buy” are behind us, or at least that’s the case for Millennials and Generation Z! Selena Gomez (singer, songwriter, actress) has launched a beauty brand that’s set to be sold on her website as well as Sephora stores (online & physical locations). This beauty brand […] ...Read More
June 23, 2020 Jaclyn Bickerton
Is this the beginning of a TikTok takeover? TikTok is a widely popular video sharing app owned by Beijing-based ByteDance where users share 15-60 second videos that typically involve lip-synching to songs, comedy routines and unusual editing tricks. In late 2017, TikTok’s parent company ByteDance, purchased Musical.ly. As a result of the merger, TikTok had […] ...Read More
October 30, 2019 Bianca Altomare
Hitting one million followers used to be a volume that only celebrities could attain. Nowadays in 2019 musicians, entrepreneurs and YouTube stars are able to able to achieve or get in the vicinity of hitting that big ‘M’. Brands see opportunity in pages that have a 1M+ following when it comes down to partnerships, some […] ...Read More
August 26, 2019 Bianca Altomare
An outlet where users can showcase where they are, what they’re doing, who they’re with and what they’re eating. Instagram stories are only a few seconds glimpse that last on the app for 24 hours. Displayed at the top of every home page are circular queued icons of users that you follow that have published […] ...Read More
July 18, 2019 Bianca Altomare
Since its launch back in 2010, Instagram has taken the icing on the cake in terms of engagement and growth, making it seem like everyone and their cat are now on the platform. Instagram has continued to be the lead for sharing photos and videos with more than 500 million users active every day, giving […] ...Read More
July 24, 2018 Jesse Bickerton
General Data Protection Regulation (GDPR) applies if your company or organization’s website or business activities collect user data. Are you prepared? ...Read More
February 12, 2018 Jaclyn Bickerton
Inbound Marketing and Outbound Marketing are terms to describe two fundamentally different approaches to marketing. The differences between both approaches are outlined below: Inbound Marketing Outbound Marketing Pulls in interested consumers Pushes at everybody, regardless of interest Written for consumers needs Written for the brand’s/product’s need Interactive & fluid Inert, one-way Draws customers in Seeks […] ...Read More
February 12, 2018 Jaclyn Bickerton
Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Nowadays, the buying process has changed, and marketers need to find new ways to reach buyers while being heard through the noise. Instead of simply focusing on capturing customers with mass […] ...Read More
January 11, 2018 Jaclyn Bickerton
Mail In Rebates are money-back offers made to customers after a purchase has been made. A popular consumer sales promotion tool among marketers, rebates are attractive to most consumers as they provide a partial reimbursement on a purchase. Some mail-in rebates are offered on relatively cheap items and only amount to a few dollars. Some […] ...Read More
January 9, 2018 Jaclyn Bickerton
Consumer promotions are tactics or techniques designed to help a business find new customers or reward current customers. The most common consumer promotions are aimed at enhancing the value of your product, either by reducing the cost or adding more benefit to the regular price. However, consumer promotions can be utilized to achieve various other […] ...Read More
January 8, 2018 Jaclyn Bickerton
Today, you’d be hard pressed to find someone who isn’t looking for a deal of some kind. According to Hawk Incentives Research, 97% of consumers look for deals when they shop and 92% are always looking. This stat alone gives us insight into why coupons are an essential tool in the marketer’s toolbox. With the […] ...Read More