July 12, 2017 Michael Bickerton
I know all the marketing types have this ever changing digital marketplace all figured out. After all, digital is no longer new… or is it? Seems for many marketers there are various levels in the digital transformation. The reasons for the relatively slow transition are many: marketing managers who want to play it safe, some […] ...Read More
March 10, 2017 Jaclyn Bickerton
There seems to be a lot of confusion around whether or not a contest or sweepstakes prize winner has to pay taxes on their winnings. We get asked this question a lot, and for good reason, because tax laws vary depending on what country the prize winner lives in. ...Read More
March 9, 2017 Michael Bickerton
Building or updating your website? There are many things to consider before you begin. ...Read More
July 4, 2014 Patricia Ferreria
Patricia discusses World Cup action, as seen through Twitter. ...Read More
July 4, 2014 Patricia Ferreria
Patricia discusses Google Wallet, which promises that we will never need to buy a wallet again. ...Read More
February 20, 2014 Michael Bickerton
Bick shares some insight about the challenges of online lead generation and takes a look at some tools that can assist you in measuring the value of your online lead generation initiatives. ...Read More
January 27, 2014 Michael Bickerton
Bick discusses the upcoming CASL (Canada's Anti-Spam Legislation) and provides some links to help you prepare. ...Read More
January 14, 2014 Michael Bickerton
Bick discusses direct marketing and provides some insight into why successful direct marketing is more like a game of baseball. ...Read More
August 27, 2013 Jaclyn Bickerton
Real time bidding brings control, transparency and targetability to digital media buying. Your digital agency reviews an article from adage.com about real time ad spending and the real time bidding ecosystem. ...Read More
May 7, 2013 Jaclyn Bickerton
Twitter is the B2B social media platform of choice for B2B marketers, but for many companies, social strategy is lacking. Your digital agency reviews an article and infographic by Mediabistro and shares some insight on the state of B2B social media in 2013. ...Read More
March 5, 2013 Michael Bickerton
Multi purpose your content, Bickerton provides a few great ideas on making the best use of your content. There is another great idea from Frank Strong, with a blog post "5 creative ways to repurpose content". ...Read More
March 3, 2013 Michael Bickerton
Bickerton gives us some real insight into the basics of email. Email is your number one marketing and information tool. ...Read More