Questions To Help Build Your Next Campaign Strategy

September 24, 2020 Vanessa Niragira

If at any time you’re thinking that your brand is doing just fine and therefore wouldn’t benefit from a campaign, we’re here to say you’re wrong. As The World’s First Sweepstakes Marketing Agency of course we’re a little biased, but that doesn’t mean it’s not true! Unless your brand’s issue is that you’re making too much money, or you’re simply too busy to take on any more work, then it’s always a good idea for a campaign (however don’t be tone-deaf, remember to read the room).

There are different types of marketing campaigns depending on what it is you’re trying to achieve. Whether you’re spreading awareness, advertising a launch/sale, or just reminding your consumers you’re that your brand cares with a little PR there is something for you! Now determining what it is your brand needs can be easy if you’re in tune with your consumers, or if you’re already working with an agency. However, in the event that’s not the case then we’ve provided some questions to ask to find out.

Is The Brand Launching a New Product or Service?

This seems obvious, but we’re going to make sure there aren’t people out there that assume that people will constantly check in with their brand. Make sure you tell your audience when something new is arriving, whether your brand is big or small don’t assume that they’ll know!

Do People Know About The Brand?

Being new and/or having low sales are easy indicators, but sometimes it’s a matter of your location, lack of online presence, your target demographic, etc. You can find out the answer to this question by doing some research on your brand from an external point of view, look into your social and web traffic, get a feel for what’s been said about your brand, take a look at your audience (demo, psycho, reoccurring, etc), and of course look into your sales.

What Are People Saying About The Brand?

If you’re established then it’s time to find out what people are saying about your brand. This one’s pretty easy to gather, but it’s time-consuming to figure out what’s feedback/constructive criticism and what’s just people complaining for the sake of complaining. Two things that you can do to figure it out is to:

Ask yourself “would this bother me?”
Investigate the situation that occurred

It sucks finding out that your customer service is terrible, but remember it’s better to acknowledge it and change your ways than pretend nothing’s happened.

Where To Go From Here

By answering these questions you’ll be able to determine which kind of marketing campaign is right for your brand right now. At the very least you’ll be able to determine what current threat or problem needs attention. From there you can consult with an agency and figure out next steps for your brand!

Have your questions answered and want to figure out next steps? We’d love to hear from you!

Vanessa Niragira, Oakville, Ontario, Sept 2020

Additional Resources

https://blog.hubspot.com/marketing/marketing-campaigns

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