How The Big ‘M’ Can Have You Perceived

 October 30, 2019      Bianca Altomare

Hitting one million followers used to be a volume that only celebrities could attain. Nowadays in 2019 musicians, entrepreneurs and YouTube stars are able to able to achieve or get in the vicinity of hitting that big ‘M’. Brands see opportunity in pages that have a 1M+ following when it comes down to partnerships, some will offer influencers up to $15,000 per single posting and even equity within the company. While smaller followings with as few as 10,000 still score partnerships with compensation usually being in exchange for free products or up to $150 a post roughly.

Patrick Ta, a well-recognized makeup artist for celebrities has made it his social mission to climb his way to 1 million followers. He became motivated after seeing other makeup vloggers on YouTube achieve this. Patrick came to realize how important it is in his industry to be actively engaged on Instagram in order to be “somebody”, specifically after experiencing his 15 minutes of fame in 2014. Quickly gaining 15,000 followers after posting a photo of a direct message sent by ‘Pretty Little Liars’ actor Shay Mitchell, Patrick has since been constant with actively making posts on Instagram, finding that it’s key to boosting followers. His strategy is posting one to three photos a day of his celebrity clients and tagging them in hopes of a larger reach and a potential repost, as well as frequently keeping up with direct messages and comments he has rolling in.

Here are some key steps to take for optimal follower growth as an influencer:

  • Stick to a niche and post good quality content, both original and reposted
  • Research trending hashtags on Instagram that relate to your content, or use a hashtag generator
  • Become familiar with popular accounts that align with your niche. Getting featured, tagged or even reposted to their page are ways to skyrocket your following
  • Whenever possible, tag brands and related accounts in photos to encourage reposting
  • Post consistently on the daily at peak times for your audience
  • Engage with followers frequently – this will give you a good engagement score if brands are looking for an authentic influencer

It all comes down to being consistent with the points above, start following these steps and you should start seeing a noticeable growth of your followers.

Learn how using influencers are the new way to market via Instagram.

Also, be sure to check out the Amazon Influencer Program that even you can earn $$$ from!

 

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