Blogs

Gathering Emails With a Consumer Promotion (and why do I need them)

Gathering Emails With a Consumer Promotion (and why do I need them)

  February 26, 2021     Vanessa Niragira

The same way that having a phone number for your consumers is beneficial, an email address is even better! Think about it, you can send an email with perfect aesthetically pleasing images to showcase your brand! Not to mention how often we check our phones. The next time your consumer checks their inbox they’ll see […] ...Read More

CASL Compliance in Email Marketing 2020

CASL Compliance in Email Marketing 2020

  September 1, 2020     Vanessa Niragira

We talked about the CAN-SPAM Act in another blog, so let’s talk about Canada for a moment and how this affects both Canadian and American marketers reaching Canadian consumers.  So what is CASL? The Canadian Anti Spam Legislation (known as CASL) is a law that was passed in 2014, which came into effect. This law […] ...Read More

Are You Emailing With CAN-SPAM In Mind?

Are You Emailing With CAN-SPAM In Mind?

  August 28, 2020     Vanessa Niragira

What is CAN-SPAM and why should you care? We’re so glad you asked! Formally it is Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Informally it’s a US law that protects consumers from being bombarded with advertisements that pretend to be information. As well, it protects US citizens from continuing to be […] ...Read More

Get More Email Signups to Your Contest Landing Page

Get More Email Signups to Your Contest Landing Page

  August 28, 2020     Vanessa Niragira

Are you having trouble getting more email opt-ins with your sweepstakes or contest? Can’t figure out what the problem is? Well, we as The World’s First Sweepstakes Marketing Agency can give you some potential reasons and hopefully provide you with some answers to your questions!  Incentives  The right incentive is key to getting more email signups! […] ...Read More

Are You Emailing Too Much?

Are You Emailing Too Much?

  August 25, 2020     Vanessa Niragira

Don’t be confused by the title, we as the World’s First Sweepstakes Marketing Agency love email marketing and we understand email is and has been a key way to reach consumers! We just want to make sure you have all the tips and tricks to email the correct way.  Let’s get some numbers out of […] ...Read More

What Email Marketing Can (and Can’t) Teach You About SMS

What Email Marketing Can (and Can’t) Teach You About SMS

  June 25, 2020     Jaclyn Bickerton

In November of 2019, Twilio released a global research report on Consumer Engagement Best Practices for 2020. The report focuses on best practices that all businesses should incorporate into their communications strategy. In the current marketplace: ad spend continues to increase with diminishing returns, new channels continue to emerge (such as TikTok), and marketers are […] ...Read More

Email Marketing Trends 2018

Email Marketing Trends 2018

  August 13, 2018     Jesse Bickerton

Today we have to get email opt-ins, we segment email lists endlessly, and emails are so much more than just text. What about email marketing trends in 2018? ...Read More

Email Marketing in Ten Steps

Email Marketing in Ten Steps

  April 8, 2015     Michael Bickerton

Are you considering using email marketing? Are you already emailing prospective clients and previous buyers? The better question is, why aren’t you already!? ...Read More

Email – It’s About Respect

Email – It’s About Respect

  March 14, 2015     Michael Bickerton

Bick explains why email is still your number one tool for digital marketing and provides 9 reasons why every business should integrate email into their marketing efforts. ...Read More