August 28, 2020 Vanessa Niragira
What is CAN-SPAM and why should you care? We’re so glad you asked! Formally it is Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Informally it’s a US law that protects consumers from being bombarded with advertisements that pretend to be information. As well, it protects US citizens from continuing to be emailed by a brand or company of whom you’ve unsubscribed from. This can also come into play when a US company emails a consumer in any other country, they would also have to think about whatever laws are in said country (ex. Canada’s Anti-Spam Legislation).
No matter the type of campaign, whether it be a contest, sweepstakes, product launch, etc., you will be using email to help push your message; and we want to make sure you follow a few golden rules. These golden rules help keep your brand transparent and responsive.
Want to learn more about email marketing? Find out if you’re Emailing Too Much! Think you’ve got email covered but want to learn more to help enhance your brand? Find out what ShopLoop is and how it can help your business!
Vanessa Niragira, Oakville, Ontario, July 2020