September 1, 2020 Vanessa Niragira
We talked about the CAN-SPAM Act in another blog, so let’s talk about Canada for a moment and how this affects both Canadian and American marketers reaching Canadian consumers.
So what is CASL? The Canadian Anti Spam Legislation (known as CASL) is a law that was passed in 2014, which came into effect. This law protects both consumers and businesses from the misuse of digital technology, this could mean spam or any electronic threats.
This means that there is not one but three things to keep in mind with regards to emailing throughout North America (realistically this is something for marketers in both the US and Canada to keep in mind).
For any email campaign throughout North America, companies and agencies have to follow the:
Think you’ve got a good grasp on emailing laws? Find out if your brand is Emailing Too Much! Or find out how to Get More Email Signups to Your Contest Landing Page.
Vanessa Niragira, Oakville, Ontario, July 2020