July 18, 2019 Bianca Altomare
Since its launch back in 2010, Instagram has taken the icing on the cake in terms of engagement and growth, making it seem like everyone and their cat are now on the platform. Instagram has continued to be the lead for sharing photos and videos with more than 500 million users active every day, giving […] ...Read More
June 3, 2019 Bianca Altomare
80Eighty has developed their “Dream Car Giveaway”, initially running once each year to running now an astounding one program every 45 days. This almost famous program has the company thriving, the program has created engagement, email options and sales. 80Eighty now stands out from their competitors. One of the reasons these 80Eighty programs are doing […] ...Read More
June 3, 2019 Bianca Altomare
A prime example of “Shop & Win” programs are the ongoing programs run by 80Eighty. For 80Eighty, it all began in a basement where it seems all good ideas begin. Three men, took a leap of faith, quit their jobs, gathered and invested their life savings and dedicated themselves to work, long hard work, following […] ...Read More
July 19, 2018 Jesse Bickerton
Photo contests provide a different experience from the traditional enter-to-win contests, so let’s talk about photo contest judging criteria ...Read More
July 13, 2018 Jesse Bickerton
Did you know that 76 million Americans were born between 1946 and 1964? That means that 50% of the US population is currently over 50. Silver shoppers are too big of a segment for marketers and advertisers to ignore! ...Read More
January 8, 2018 Jaclyn Bickerton
Today, you’d be hard pressed to find someone who isn’t looking for a deal of some kind. According to Hawk Incentives Research, 97% of consumers look for deals when they shop and 92% are always looking. This stat alone gives us insight into why coupons are an essential tool in the marketer’s toolbox. With the […] ...Read More
August 7, 2015 Jennifer Wales
Today, every business is competing for their product to have an advantageous advertising placement, where their product can be viewed and liked by well, hopefully everyone. This has led many marketing campaigns to placing their advertisements on Facebook. Thus as a marketer it is important that you utilize social media platforms in order to get your product heard and seen. With social media’s sharing tool, friends can share with the public or like-minded thinkers, which means visibility and awareness increases as those ads reach 26% more people. ...Read More
June 19, 2015 Jennifer Wales
In the ever-growing age of the consumer, shopping online has become a one-stop shop for consumers. One major problem plaguing online stores and businesses is the act of shopping cart abandonment. This can be detrimental to business, especially for stores who are online only, they are losing approximately 4 trillion worth of merchandise that will be abandoned in online shopping carts and only 63% of this loss is recoverable. It is the job of businesses to ensure they have the most competitive prices to create high consumer demand; as such, companies need to utilize combating tactics to neutralize this issue. ...Read More
April 13, 2015 Michael Bickerton
Wary about offering a discount? Worried about losing a customer? Consider coupons! Couponing For Businesses is a way to engage new consumers and retain current customers. ...Read More
April 1, 2015 Michael Bickerton
Small business owner? Retailer? Looking for ways to increase your following, helping convert consumers to customers? Here are some marketing tips for small business. ...Read More
March 31, 2015 Michael Bickerton
You’ve got the customer, now how do you keep them coming back? Here’s some tips about retaining your customers! ...Read More
March 26, 2015 Michael Bickerton
Bick gives tips on converting consumers to clients, from small business to retail. Here's a conversion funnel refresher. ...Read More