July 19, 2018 Jesse Bickerton
Photo contests are a great way for brands to engage their audience, while providing a unique opportunity to have fun with a brand. Here at RAVEN5, we often talk about contest marketing and the many benefits running a contest can bring to your business. Photo contests provide a different experience from the traditional enter-to-win contests, so let’s talk about photo contest judging criteria.
Photography is subjective, but there are a few recommendations most professionals will offer to improve. These range from simple shooting mistakes to more advanced photographic techniques. Bill Katzenstien of Iconic Photo discusses how Judges Score Photo Submissions and provides a list of issues that can take away points from your photo contest submission:
Of course, there is the discussion of “artistic considerations” which can vary from judge to judge. Bill also offers some characteristics of what artful photos often have:
As you can see, photo contest judging criteria can have quite extensive requirements. If you are planning on running a photo contest, you might feel overwhelmed with setting the rules and regulations. RAVEN5 specializes in contests and sweepstakes and can help set up your next photo contest for success. Contact RAVEN5 today to get started!