June 3, 2019 Bianca Altomare
80Eighty has developed their “Dream Car Giveaway”, initially running once each year to running now an astounding one program every 45 days. This almost famous program has the company thriving, the program has created engagement, email options and sales. 80Eighty now stands out from their competitors.
One of the reasons these 80Eighty programs are doing so well is that the grand prize is a “one of a kind” vehicle. It’s also personalized, as their crew made up of talented motorsports enthusiasts are assembling these vehicles and no two are alike. These vehicles are special and as always, a little cash goes a long way in building engagement.
So, why does 80Eighty hold giveaways, contests and sweepstakes?
A dream car giveaway with a stack of cash may sound absurd, yet it is exactly what 80Eighty wants you to see it as, a unique opportunity. These programs create awareness, word of mouth advertising and provides a positive brand experience.
As they create awareness, they create a positive brand experience by posting past winners, giving visitors the chance to learn and share with their social networks.
Creating awareness drives online website traffic and this allows visitors to subscribe to the email list and various 80Eighty offerings. Building your email list is crucial as it prospects new visitors and potential customers, allowing you to send targeted emails to customers to give them updates and discount offerings.
Website visitors are asked to like and share via various networks, thereby engaging consumers and building awareness. Programs of this nature leverage social media to build followers, build awareness, increase reach via hashtags, build the email list AND build social followings.
Sweepstakes of this nature, (promotions, sweepstakes, contests, etc.) have the opportunity to gather data about a company’s website visitors and social traffic. Using a short survey as part of a contest or sweepstakes is always recommended to gather consumer data. After all, the more you know about your consumer, the easier it is to market to them.
Contests, sweepstakes and promotions are a great way to get offers or coupons in the hands of the consumer to incentivize a purchase. These offers can be sent directly to consumer email addresses or a discount code can be provided directly on the website.
“Shop & Win” programs used by 80Eighty are a great way to build sales while at the same time provide consumers with something special. Whether it’s more discounts or more entries into the Sweepstakes, there are lots of ways to promote and incentivize sales. Another good example used by 80Eighty is the ‘Top Fan Subscription’; every month guests will have a choice of newly released merchandise. Once the merchandise is chosen, the top fans are granted 60 entries into the Dream Car Giveaway.
80Eighty holds an attractive entry offering: for every $1 spent on their site gain one entry into the current ‘Dream Car Giveaway’. With such a simple, straightforward way to enter, visitors may be more inclined to make a purchase or make a larger purchase then they normally would from 80Eighty. Those that make the decision to buy 80Eighty products may make the choice solely for entries into the contest or because they genuinely enjoy and want to support the brand.
Based on 80Eighty’s videos of past winners, you can tell by the work they put into these modified cars and the effort taken to showcase the winners that the company really puts their heart into what they do and the business they carry. Their company image comes off as genuinely passionate about what they do and feeling a sense of gratitude being able to change brand supporters’ lives with such a big win and to experience that moment with these winners during this high point.
At RAVEN5 we specialize in creating fun and interactive contests and sweepstakes that help you find new customers, reward existing customers, build your email list and social currency. To learn more about how we find new prospects through email marketing check out our Email Marketing White Paper.
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Still not convinced? Here are even more reasons why your company could use a Sweepstakes Marketing Program.