October 13, 2020 Vanessa Niragira
As you may already know your packaging says a lot about your brand, it shows your tone as well as your frequently used colors. So just imagine what personalized packaging would say about your brand and to your consumers. It’s personal, fun, and shows that little extra thought that goes into your work. It’s a […] ...Read More
September 29, 2020 Vanessa Niragira
The deal with TikTok is a lot to keep track of, because… well it’s very confusing. But let’s do a short recap of what’s happened. In a previous blog, we touched on the threat of the TikTok ban from US President Donald Trump. For weeks, President Trump threatened to ban TikTok because it’s owned by […] ...Read More
September 24, 2020 Vanessa Niragira
If at any time you’re thinking that your brand is doing just fine and therefore wouldn’t benefit from a campaign, we’re here to say you’re wrong. As The World’s First Sweepstakes Marketing Agency of course we’re a little biased, but that doesn’t mean it’s not true! Unless your brand’s issue is that you’re making too […] ...Read More
September 22, 2020 Vanessa Niragira
Either you’ve given this too much thought or none at all… both of which are bad, in case you were wondering. Let us explain, in the obtaining process your brand does its best to make sure your consumer is comfortable and happy. The same goes for the retention stage, but in the final stage, you […] ...Read More
September 2, 2020 Vanessa Niragira
The times of brand loyalty and “it’s just what I buy” are behind us, or at least that’s the case for Millennials and Generation Z! Selena Gomez (singer, songwriter, actress) has launched a beauty brand that’s set to be sold on her website as well as Sephora stores (online & physical locations). This beauty brand […] ...Read More
October 30, 2019 Bianca Altomare
Hitting one million followers used to be a volume that only celebrities could attain. Nowadays in 2019 musicians, entrepreneurs and YouTube stars are able to able to achieve or get in the vicinity of hitting that big ‘M’. Brands see opportunity in pages that have a 1M+ following when it comes down to partnerships, some […] ...Read More
October 15, 2019 Bianca Altomare
In late 2019, the online marketing scene is constantly becoming more saturated by traditional marketing tactics we have all over seen now. Consumers are finding it harder to trust brands they aren’t familiar with, as many are taking a new approach and presenting their products in a more modern way. It’s not hard to realize […] ...Read More
September 19, 2019 Bianca Altomare
Bumble was founded by Whitney Wolfe back in 2014, a woman who decided she wanted to put an end to misogyny and toxic masculinity. After watching her girls become stale, waiting around for a man to take initiative in their lives. She made the decision to put the ball #InHerCourt and started a dating app […] ...Read More
September 11, 2019 Bianca Altomare
Before kicking off with building a social media presence for your brand, there are a few things to take into consideration to ensure that there’s a strategic outline that will maximize your return on investment in the end. Understanding your target audience is necessary as it will be the foundation we will build off of […] ...Read More
August 26, 2019 Bianca Altomare
An outlet where users can showcase where they are, what they’re doing, who they’re with and what they’re eating. Instagram stories are only a few seconds glimpse that last on the app for 24 hours. Displayed at the top of every home page are circular queued icons of users that you follow that have published […] ...Read More
August 19, 2019 Bianca Altomare
Being a marketer, you’re always striving for ways to broaden your audience while generating leads, and essentially converting those leads into real, devoted customers. There are endless opportunities to develop your brand, it is imperative that you know your audience and choose meaningful ways to interact with them. Using contests, sweepstakes and incentivized promotions to […] ...Read More
July 23, 2019 Bianca Altomare
Google has an online graveyard created by a developer Cody Ogden, where you can take a stroll through to view all the apps, services and hardware that Google has managed to cancel or kill off. Since 2006 Google has killed over 170 products, some people have viewed this as unreliable. Users get into the hang […] ...Read More