Videos

Google Ads: Creating Drafts and Experiments

Google Ads: Creating Drafts and Experiments

Learn how to create campaign drafts and experiments for your Search and Display Network campaigns. We'll create a draft campaign and then run an experiment to measure the impact of a Manual CPC vs. Target CPA bid strategy. ...Read More

Google Ads: Smart Bidding for Seasonal Times

Google Ads: Smart Bidding for Seasonal Times

Learn how to use your Smart Bidding (tCPA & tROAS) in Google Ads to maximize performance during seasonal times. ...Read More

Google Ads: Implementing Search Audiences

Google Ads: Implementing Search Audiences

Learn how to implement audience lists for your Search campaigns in order to re-engage potential customers. First we'll cover the difference between targeting and observation, and then apply the user list in three short steps. ...Read More

Google Ads: Creating a Smart Display Campaign

Google Ads: Creating a Smart Display Campaign

Learn how to create a Smart Display Campaign that will automate your creatives, bidding, and targeting to help you work faster, work smarter, and win more. ...Read More

Google Ads: Changing Attribution Models & Understanding Reporting

Google Ads: Changing Attribution Models & Understanding Reporting

Learn how to switch to a non-last-click attribution model and then understand the reporting in order to optimize across your customer's entire conversion path. ...Read More

Google Ads: Optimizing on a Non-Last-Click Attribution Model

Google Ads: Optimizing on a Non-Last-Click Attribution Model

Switching to a non-last-click attribution model is the first step towards optimizing for better account performance. Learn how to then act on the data from your non-last-click model. ...Read More

Google Ads: Evaluating Smart Bidding Performance

Google Ads: Evaluating Smart Bidding Performance

Smart Bidding allows you to manage your bids effectively and efficiently. After implementing Smart Bidding, learn when and how to evaluate your performance in Google Ads. ...Read More

Google Ads: Creating Responsive Display Ads

Google Ads: Creating Responsive Display Ads

Learn how to create responsive display ads to serve the right messages to the right customers across the Google Display Network. ...Read More

Google Ads Tutorial: Creating Responsive Search Ads

Google Ads Tutorial: Creating Responsive Search Ads

Learn how to create responsive search ads to serve the right messages to the right customers across the Google Search Network. ...Read More

Google Ads: Creative Best Practices for Responsive Display Ads

Google Ads: Creative Best Practices for Responsive Display Ads

Creative assets are the building blocks of your responsive display ads. Learn the best practices so that you can effectively reach customers across the Google Display Network. ...Read More

Google Ads: Linking Google My Business and Google Ads

Google Ads: Linking Google My Business and Google Ads

Learn how to link Google My Business to Google Ads and create location extensions in order to drive customers to your storefront. ...Read More

Google Ads: Linking Youtube and Google Ads

Google Ads: Linking Youtube and Google Ads

Learn how to link your Youtube channel to your Google Ads account and hear about the benefits. ...Read More