Videos

How to Run a Profitable Facebook Contest

How to Run a Profitable Facebook Contest

Want to run a Facebook giveaway that attracts leads, not prize hunters? Looking for a plan to follow? ...Read More

How to Run a Successful Instagram Contest or Giveaway

How to Run a Successful Instagram Contest or Giveaway

Want to run a contest on Instagram? Wondering what rules and best practices you need to follow? ...Read More

The 90s Pepsi Contest That Turned Deadly

The 90s Pepsi Contest That Turned Deadly

In the 1990s, a Pepsi marketing stunt promised soda drinkers in the Philippines a chance at getting rich. But an error in the campaign led thousands of people to think they had won—triggering rioting, lawsuits and even deaths. ...Read More

How Digital Marketing Will Change in 2021

How Digital Marketing Will Change in 2021

2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly, to voice search controlling roughly 50% of the searches in the United States according to Comscore. But 2020 is over, what's going to happen in 2021? ...Read More

KPOP HISTORY in 20mins | From SeoTaiji to BTS

KPOP HISTORY in 20mins | From SeoTaiji to BTS

Kpop has grown exponentially! As a Korean, it's crazy when you look around the world and see Kpop's popularity. Being proud of it, I try to explain the roots and history of Kpop in an 'OverSimplified' way! From SeoTaiji to BTS. ...Read More

The Social Dilemma | Official Trailer | Netflix

The Social Dilemma | Official Trailer | Netflix

We tweet, we like, and we share— but what are the consequences of our growing dependence on social media? As digital platforms increasingly become a lifeline to stay connected, Silicon Valley insiders reveal how social media is reprogramming civilization by exposing what’s hiding on the other side of your screen. ...Read More

TikTok vs. Triller: Hip-Hop’s Breeding Ground for Artists

TikTok vs. Triller: Hip-Hop’s Breeding Ground for Artists

Hip-hop is happening on viral video apps TikTok and Triller. From Lil Nas X's "Old Town Road" to 24kGoldn's "Valentino," TikTok has helped these artists rise to fame. Recently, Snoop Dogg, Kendrick Lamar, Young Thug and Lil Wayne were among the many artists who invested in Triller, putting $10 million into the company. Here, XXL looks at how artists are using both platforms to get their music heard. ...Read More

Google Ads: Creating Drafts and Experiments

Google Ads: Creating Drafts and Experiments

Learn how to create campaign drafts and experiments for your Search and Display Network campaigns. We'll create a draft campaign and then run an experiment to measure the impact of a Manual CPC vs. Target CPA bid strategy. ...Read More

Google Ads: Smart Bidding for Seasonal Times

Google Ads: Smart Bidding for Seasonal Times

Learn how to use your Smart Bidding (tCPA & tROAS) in Google Ads to maximize performance during seasonal times. ...Read More

Google Ads: Implementing Search Audiences

Google Ads: Implementing Search Audiences

Learn how to implement audience lists for your Search campaigns in order to re-engage potential customers. First we'll cover the difference between targeting and observation, and then apply the user list in three short steps. ...Read More

Google Ads: Creating a Smart Display Campaign

Google Ads: Creating a Smart Display Campaign

Learn how to create a Smart Display Campaign that will automate your creatives, bidding, and targeting to help you work faster, work smarter, and win more. ...Read More

Google Ads: Changing Attribution Models & Understanding Reporting

Google Ads: Changing Attribution Models & Understanding Reporting

Learn how to switch to a non-last-click attribution model and then understand the reporting in order to optimize across your customer's entire conversion path. ...Read More