Videos

We tweet, we like, and we share— but what are the consequences of our growing dependence on social media? As digital platforms increasingly become a lifeline to stay connected, Silicon Valley insiders reveal how social media is reprogramming civilization by exposing what’s hiding on the other side of your screen. ...Read More

Hip-hop is happening on viral video apps TikTok and Triller. From Lil Nas X's "Old Town Road" to 24kGoldn's "Valentino," TikTok has helped these artists rise to fame. Recently, Snoop Dogg, Kendrick Lamar, Young Thug and Lil Wayne were among the many artists who invested in Triller, putting $10 million into the company. Here, XXL looks at how artists are using both platforms to get their music heard. ...Read More

Learn how to create campaign drafts and experiments for your Search and Display Network campaigns. We'll create a draft campaign and then run an experiment to measure the impact of a Manual CPC vs. Target CPA bid strategy. ...Read More

Learn how to use your Smart Bidding (tCPA & tROAS) in Google Ads to maximize performance during seasonal times. ...Read More

Learn how to implement audience lists for your Search campaigns in order to re-engage potential customers. First we'll cover the difference between targeting and observation, and then apply the user list in three short steps. ...Read More

Learn how to create a Smart Display Campaign that will automate your creatives, bidding, and targeting to help you work faster, work smarter, and win more. ...Read More

Learn how to switch to a non-last-click attribution model and then understand the reporting in order to optimize across your customer's entire conversion path. ...Read More

Switching to a non-last-click attribution model is the first step towards optimizing for better account performance. Learn how to then act on the data from your non-last-click model. ...Read More

Smart Bidding allows you to manage your bids effectively and efficiently. After implementing Smart Bidding, learn when and how to evaluate your performance in Google Ads. ...Read More

Learn how to create responsive display ads to serve the right messages to the right customers across the Google Display Network. ...Read More

Learn how to create responsive search ads to serve the right messages to the right customers across the Google Search Network. ...Read More

Creative assets are the building blocks of your responsive display ads. Learn the best practices so that you can effectively reach customers across the Google Display Network. ...Read More