Videos

Google Ads: Optimizing on a Non-Last-Click Attribution Model

Google Ads: Optimizing on a Non-Last-Click Attribution Model

Switching to a non-last-click attribution model is the first step towards optimizing for better account performance. Learn how to then act on the data from your non-last-click model. ...Read More

Google Ads: Evaluating Smart Bidding Performance

Google Ads: Evaluating Smart Bidding Performance

Smart Bidding allows you to manage your bids effectively and efficiently. After implementing Smart Bidding, learn when and how to evaluate your performance in Google Ads. ...Read More

Google Ads: Creating Responsive Display Ads

Google Ads: Creating Responsive Display Ads

Learn how to create responsive display ads to serve the right messages to the right customers across the Google Display Network. ...Read More

Google Ads Tutorial: Creating Responsive Search Ads

Google Ads Tutorial: Creating Responsive Search Ads

Learn how to create responsive search ads to serve the right messages to the right customers across the Google Search Network. ...Read More

Google Ads: Creative Best Practices for Responsive Display Ads

Google Ads: Creative Best Practices for Responsive Display Ads

Creative assets are the building blocks of your responsive display ads. Learn the best practices so that you can effectively reach customers across the Google Display Network. ...Read More

Google Ads: Linking Google My Business and Google Ads

Google Ads: Linking Google My Business and Google Ads

Learn how to link Google My Business to Google Ads and create location extensions in order to drive customers to your storefront. ...Read More

Google Ads: Linking Youtube and Google Ads

Google Ads: Linking Youtube and Google Ads

Learn how to link your Youtube channel to your Google Ads account and hear about the benefits. ...Read More

Google Ads: Using Intent-Based Audiences in Youtube

Google Ads: Using Intent-Based Audiences in Youtube

Using intent-based audiences in Youtube, and how to use Youtube for action to drive conversions and reach customers. ...Read More

Google Ads: Understanding Youtube for Action Measurement

Google Ads: Understanding Youtube for Action Measurement

Using Youtube for action to reach the right people and drive conversions. ...Read More

Google Ads: Creating a Trueview for Action Campaign

Google Ads: Creating a Trueview for Action Campaign

TrueView for action campaigns help drive leads and conversions. Learn how to create a TrueView for action campaign, choose the right bidding strategy and build your TrueView for action ad. ...Read More

Google Ads: How to Value Your Store Visits

Google Ads: How to Value Your Store Visits

Learn how to measure the value of a store visit in order to optimize your campaigns based on the online and offline impact of your digital advertising. ...Read More

Google Ads: Creating Dynamic Search Ads

Google Ads: Creating Dynamic Search Ads

Creating dynamic search ads to reach audiences on Google without having to manage extensive keywords lists. ...Read More