October 15, 2019 Bianca Altomare
In late 2019, the online marketing scene is constantly becoming more saturated by traditional marketing tactics we have all over seen now. Consumers are finding it harder to trust brands they aren’t familiar with, as many are taking a new approach and presenting their products in a more modern way. It’s not hard to realize […] ...Read More
October 15, 2019 Bianca Altomare
The Amazon Influencer Program was created in 2017, building on Amazon’s Affiliate Program. To join Amazon’s Affiliate Program, you only need to hold an active website with relevant content to link back to. The Affiliate program was designed to reward those that are willing to advertise Amazon’s products on their behalf, by providing a commission […] ...Read More
August 19, 2019 Bianca Altomare
Being a marketer, you’re always striving for ways to broaden your audience while generating leads, and essentially converting those leads into real, devoted customers. There are endless opportunities to develop your brand, it is imperative that you know your audience and choose meaningful ways to interact with them. Using contests, sweepstakes and incentivized promotions to […] ...Read More
January 11, 2018 Jaclyn Bickerton
Mail In Rebates are money-back offers made to customers after a purchase has been made. A popular consumer sales promotion tool among marketers, rebates are attractive to most consumers as they provide a partial reimbursement on a purchase. Some mail-in rebates are offered on relatively cheap items and only amount to a few dollars. Some […] ...Read More
January 11, 2018 Jaclyn Bickerton
Coupons are a tried and true consumer promotion tool, but that doesn’t mean you can simply offer consumers any coupon and expect to see a dramatic increase in sales. Studies have proven that coupons work, but there is a lot of planning involved; you must really understand your target market and your objectives should be […] ...Read More
January 10, 2018 Jaclyn Bickerton
Coupons are a common consumer promotion tactic that offers instantly redeemable savings on certain products or services. With the rise of smartphones and tablets, online coupons have become increasingly important in today’s marketplace. With no coupons to clip or to print, customers can simply enter a code online during the checkout process or bring their […] ...Read More
January 9, 2018 Jaclyn Bickerton
Consumer promotions are tactics or techniques designed to help a business find new customers or reward current customers. The most common consumer promotions are aimed at enhancing the value of your product, either by reducing the cost or adding more benefit to the regular price. However, consumer promotions can be utilized to achieve various other […] ...Read More
January 8, 2018 Jaclyn Bickerton
Today, you’d be hard pressed to find someone who isn’t looking for a deal of some kind. According to Hawk Incentives Research, 97% of consumers look for deals when they shop and 92% are always looking. This stat alone gives us insight into why coupons are an essential tool in the marketer’s toolbox. With the […] ...Read More