August 19, 2019 Bianca Altomare
Being in the position of a marketer, you’re always striving for ways to broaden your audience while generating leads, and essentially converting those leads into real devoted customers. There are endless opportunities to gain and develop your brand and brand recognition and it is imperative that you acknowledge your audience and choose ways to interact with them. Using contests, sweepstakes and promotions are an underrated and successful method to do so.
Gaining your prospect and or customers attention would be the first objective. How will you do that you might ask? You will have an idea of what your client base shows interest in based on the product/service you offer. Using a tool such as “Amazon Best Sellers” may suggest products that are hot on the market, that you can somehow correlate with your brand’s image or be able to tie it into the theme of a campaign. For a product to make it to Amazon’s Best Sellers list indicates that there is a large audience that finds value in a specific product, therefore there is value in the products listed from a consumer viewpoint.
If you hope your contest will circulate quickly, handpicking a prize your audience will want to share is critical. Knowing what your end objective is, understanding your target persona will help with selecting the ideal prize that will want to be shared by your audience.
There are considerations as it relates to prizing, as an example fulfilment and the cost of fulfilment is something to keep in mind. Note that heavy, weight based products have costs associated with fulfilment and shipping where as digital gift cards have very little cost. We do recommend that prizing fit the overall offering of your company. Here are a few things to consider regard fulfilment.
Essentially, prize selection is crucial in reference to the return you hope for when hosting a contest. For other tips on arranging a contest check out this useful blog post.