Blogs > Using Contests and Sweepstakes to Drive Engagement
August 19, 2019 Bianca Altomare
Being a marketer, you’re always striving for ways to broaden your audience while generating leads, and essentially converting those leads into real, devoted customers. There are endless opportunities to develop your brand, it is imperative that you know your audience and choose meaningful ways to interact with them. Using contests, sweepstakes and incentivized promotions to drive engagement are an underrated and successful method to do so.
Gaining your prospect’s or customer’s attention would be the first objective. How will you do that you might ask? You should have an idea of what interests they have based on the products and/or services you offer.
If you hope your contest or sweepstakes will circulate quickly, handpicking a prize your audience will want to share is critical. Knowing what your end objective is and understanding your target persona will help with selecting the ideal prize that your audience will be inclined to share. Here are some options:
There are considerations as it relates to prizing, for example prize fulfilment and the cost of fulfilment is something you need keep in mind. Depending on the prize or the number of prizes, fulfilment can be a lengthy process.
Note that heavy, weight based products have costs associated with fulfilment and shipping, whereas digital gift cards have very little cost. That being said, we recommend that prizing fit the overall offering of your company. If you’re looking into running a contest or sweepstakes soon, here are a few things to consider regarding fulfilment.
Essentially, prize selection is crucial in reference to the return you hope for when hosting a contest or sweepstakes. For other tips on arranging a contest check out this useful blog post put together by one of our clients!