Incorporating Texting in a Consumer Promotion (and why should I)

Is texting still a good thing to incorporate into a consumer promotion? The short answer is of course it is, however it still needs to make sense! Texting can get pricey depending on the size of your list. Think about a strategy if you’re incorporating it because you may do more harm than good. Let’s face it, not everybody wants a text from your brand every day about a deal on pot spoons. I mean, maybe one would suffice, but that’s it! 

Let’s get into why texting is useful for your brand specifically. First and foremost, the more information you can acquire on your consumers the better! With this information, you can see which area your customers are from and thus how far people are traveling to get access to your products/services.

If you’re thinking about expanding your business you can use the geographical location of the phone numbers on your list to determine which next location would likely be more profitable. Or, depending on where in the world your customers are, you may determine that you should focus more on selling online and internationally.

Another useful way that phone numbers can be of service is for customer feedback. It’s instant and it’s another great way to stay on top of day-to-day information and fix things before they become an ongoing issue.   

So this is all great but what are the instances in which I should incorporate text messages or rather which situation will the consumer be more willing to share that information? We’re so glad you asked! An easy one is at the point of purchase, offering 10%, 15%, or 20% off their purchase in exchange for their digits seems like a reasonable exchange.

Another is for notice of upcoming sales, this is also an enticing one that will likely keep your customers on the list because texting will become their way of knowing when the sale will occur. Got PS5’s in stock? Text away! Customers will be banging down your door, I mean ordering online in no time. For an added enticement you could create special private sales where they must have the text message with their own unique sales code to gain access. Think friends and family sales or Ford employee discounts.  

However you choose to incorporate texting into your next promotion, don’t forget about the possibilities in what you can gain from this means of communicating with your consumers. In a previous blog of ours, we talked about reaching certain generations through texting. 60% of millennials like communicating with companies via text messaging; and 76% admit that texts are a less intrusive form of communication. As well, 75% of millennials think that messaging is a convenient way to receive reminders, notifications, surveys, and promotional offers. 

Now let’s talk about the young generation that has left so many brands confused, the little but ever so well-read generation z! No surprise here the generation is always on their phones (insert classic parents jokes); and 64% are more likely than other generations to trust the content on mobile apps from brands, as well as text messages from brands.

Looks like you’ve got the hang of getting their phone numbers, now it’s time for you to get their emails! Check out our blog Gathering Emails With a Consumer Promotion, and if you read it all you might find out why you need them!

To find all of our consumer promotions blogs, you can take a look here!

Vanessa Niragira, Oakville, ON, February 2021

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