August 15, 2011 Michael Bickerton
If you aren’t aware you should be of a recent resignation letter from an employee of the Whole Foods Market in Toronto. The letter was sent to the entire company and then went viral. A great read, and Seth Ambramovitch has given fantastic insight to the letter and the risks to you, your company and your brand. Today, it’s everybody’s business.
I don’t necessarily subscribe to this kind of action. You’ll note that Seth puts forth some light comments for and against making a stand. The fact remains, that your brand is now everyone’s business and again we come back as we always do to the basics.
You are NO longer in control of your brand. It’s everybody’s business. So the rules are simple … treat everyone as you would want to be treated yourself.
I’ve written about this previously, http://www.raven5.agency/blog-raven5/influence-purchases noting that social sharing is extremely influential in today’s marketplace and the impact of your current customers.
As many of you know we worked with The Capital One BlackCreek Summer Music Festival and as of today have not yet been paid. I’ve put out a gentle, but clear social media presence to let those around me know what’s going on with me. We plan with a much broader approach to this if things are not cleared up in the next few weeks. Certainly I’m advocating social media actions, however, social media is effective in several ways; after all you and I are entitled to tell our story and to tell whom we wish. Today the user, the individual, the customer has just so much more leverage and power and input than ever before.
So, it doesn’t matter if you are Telus, Bell, The Capital One BlackCreek Summer Music Festival or Whole Foods, you are out there, and you are exposed. Your story isn’t going to be the only one being told.
The truth of the matter is that your business, your brand is now everyone’s business, so, big business and small business alike have to make major changes in the way and the medias that they communicate. Be real and be authentic … your future depends on it! I might not have anything in my wallet, but now I can tell the world about it and why, a serious change in the way we communicate.
The full article – “Dear Whole Foods Market”.
Michael Bickerton, Raven5 Ltd, Toronto, August 2011