Why Coupons Work

Why Coupons Work

Coupons and couponing has and continues to be the number one marketing initiative for most marketers. They provide a marketing opportunity at a very reasonable cost versus other marketing initiatives. Considering offering coupons for your brand? Great idea, here some supporting statistics from 2013:

• 96% of consumers use coupons
• 2.9 billion coupons were redeemed in 2013
• 55% of US internet users will redeem a digital coupon
• 68% strongly believe that digital coupons reflect positively on brand
• 73% of women have printed a coupon from a website

Mobile Coupons

• 59.2 million users will use their smartphone to redeem a mobile coupon
• 51% use coupons apps once or twice a month / 20% use them daily
• 88% of consumers consider receiving coupons
• 67% of consumers use branded apps for money savings offers
• 72% of moms say mobile coupons are “most appealing”

Social Media

• 79% of Facebook users LIKE a company to receive discounts
• 94% of Twitter users FOLLOW a brand to receive deals & offers
• 56.1% of moms share coupons on social
• 47% of women & 33% of men use social as the main source of coupons
• 90% of millennials share deals and 43% of them do so using social

One of the great features of coupons and coupon marketing is the ability to measure. It is especially important to note that online coupons can be measured more easily in an ongoing fashion. Tracking codes let retailers know who downloaded, from where and where the coupon was redeemed.

Coupons will ensure your customers keep coming back. Make sure to download our new 2015 Coupon Marketing White Paper and find out how to create succesful coupons.

Alex Page, RAVEN5 Ltd January 2015

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