March 24, 2014 Patricia Ferreria
Everyone knows that girls go to college to get more knowledge and boys go to Jupiter to get more stupider, at least that’s what I learned when I was ten. Is it true though? Are girls better than boys, at least when it comes to PR? Over the years us women have made great strides to top men when it comes to our career and success. We have proven to be extremely exceptional in the area of PR. According to PR Daily, almost 80% of the public relations industry is comprised of women, yet men hold about four out of every five leadership positions. We might stop for a second and think why aren’t more women in these leadership positions? That’s a great question. If women rule PR why aren’t we being put higher up on the pedestal?
PR is missing out on a great untapped resource. Women. An Open Forum study comparing the growth of firms led by women and men revealed that women-owned companies have been more successful than male-owned companies. Women-owned companies have been growing a nearly double the rate in the last several years. A separate study showed that a company that had more women in a senior management position had higher returns on equities – by more than a third.
So why are women more effective leaders in the PR field and why have they not been first choice as leaders in their career?
Looks like us women are becoming the leading ladies, and soon who knows, we might just take over the Advertising, Marketing, and PR world. It could definitely happen, as far as I’m concerned we have a couple of great things going for us because we are: smart, beautiful, opinionated, and we don’t have cooties. So what do you think, are women the driving force behind PR?
Patricia Ferreira, Raven5 Ltd, Oakville, Ontario March 2014