June 4, 2019 Bianca Altomare
Many companies hold contests, sweepstakes or promotions for a variety of special occasions or celebrations.
80Eighty has had successful growth as a company since 2014. 80Eighty has developed their “Dream Car Giveaway” Program, initially running once each year to running now an astounding one program every 45 days. This almost famous program has the company thriving, the program has created engagement, email options and sales. 80Eighty now stands out from their competitors.
One of the reasons these 80Eighty programs are doing so well is that the grand prize is a “one of a kind” vehicle. It’s also personalized, as their crew made up of talented motorsports enthusiasts are assembling these vehicles and no two are alike. These vehicles are special and as always, a little cash goes a long way in building engagement.
Our team at RAVEN5 offers contests, sweepstakes and promotions and our team will personally assist you and your team from the start to the end of the program. Our team creates SHOP & WIN programs very similar to 80Eighty’s, yet we ensure your campaign is unique and customized to promote your brand. You can view a few of our past programs here.
Following are a few considerations for you and your team as you begin to think about RAVEN5’s “Shop & Win” programs.
1) Running a Shop & Win campaign for your brand is an exciting experience for everyone.
You’ll reward your consumers with a ballot for every $X spent on products via your ecommerce.
Every $1 spent = 1 ballot OR Every $5 spent = 1 ballot. Have you seen 80Eighty.com?
2) Random drawing? Not to worry, we got your back.
At a set date & time we’ll pull a name at random to win a car + cash. We handle all of the necessary paperwork to ensure everything is on the up and up.
3) Wait, I have to give cash too?
Well no, you don’t but you could do your winner a favor by providing that cash to offset the costs for taxes and other fees associated with a title transfer.
4) Wait, I thought it wasn’t legal to “sell” ballots/entries to a sweepstakes?
As long as you make it an equal opportunity for all to win it’s okay. By providing a “no purchase necessary” opportunity to receive an entry, you’ll be kept in the clear. We simply ask a visitor to mail in a post card or letter with their information to receive a single entry and they can do this as many times as they like. You’ll be backed by RAVEN5, a reputable sweepstakes marketing company that has worked with notable brands such as Norwegian Cruise Lines, Hewlett Packard Enterprise, KOHLER, Carter’s OshKosh, Finning Cat, Jacuzzi and more.
5) What’s involved in getting this going?
Our team will design and develop a customized ecommerce website that mirrors the look of your existing website. This promotional ecommerce site will handle all transactions and keep track of purchases and ballots earned. It will provide users with an updated count of ballots they’ve earned via their own account on the site.
6) Why can’t I use my existing ecommerce site?
In order to automate the process of tracking ballot entries earned for every product purchased, we build a custom promotional site. The site can be a subdomain (i.e. shop.yourcompany.com) and mirror the design entirely of your site.
7) What happens to the site after the promotion closes?
You can keep the site running as an ecommerce site (for a monthly fee) or simply close it and revert back to your regular shop.
There are many considerations when running a “Shop & Win” program or any other contest, sweepstakes, giveaway or promotion. Here is a good link to help get you started www.raven5.com/contest-request-form/.
As with any good program, any GREAT program, it’s the marketing that makes the difference. Marketing is the secret sauce that makes or breaks your campaigns, so before you decide on a contest, sweepstakes or promotion, we recommend you view our contest amplification page (it’s really just a basic strategy on how to promotion a contest or sweepstakes, but is a MUST READ).
Keep in mind our goal is to assist you with your primary marketing requirements:
RAVEN5, our team will assist you building an experience as unique as your customers.