September 21, 2010 Michael Bickerton
We go through this all the time, the call comes in and a client is looking for some assistance, but really it’s the same result every time. Why? … because the basics in advertising don’t change. The medias have changed, the way we speak has changed, but the basic factors haven’t. The same rules apply as before, but what does your digital agency want to know?
As your Digital Agency, we recommend you know, or outline the following, before making the call to your agency.
These are just a few of the basics and if you don’t have this information, expertise can be found to assist you in your market research. A good article on marketing basics is available by Entrepreneur Magazine here.
There is lots of information required to mount a good campaign, but like anything worthwhile, things take time to plan, develop and implement. Like a good cup of coffee, it takes time to brew.
Michael Bickerton, Raven5 Ltd, September 2010