July 31, 2010 Michael Bickerton
When updating your website, your digital agency should be assisting you in determining your customer goals.
We recommend that once you have determined what your customer looks like (the Who), the next step is to ensure they have a good website experience. Testing is a very important component prior to making your website “live”.
A good website experience can only be achieved by ensuring you review your customer goals. It doesn’t have to be flashy, but your website has to be user friendly. A thorough analysis of the step by step clicks and navigation are required. Why are they here, and what are they looking for are the questions that need to be asked.
Michael Bickerton, Raven5 Ltd, July 2010