Video – 10 Tips

Ten Video Tips – Things to Consider:

“The biggest surprise of the Presidential campaign was realizing the power of online video to touch people where they live and move them into action”, according to David Plouffe.

The evidence is overwhelming, whether it be a YouTube video, or a website product demo or an introduction, the power of video is unchallenged. People remember 70% of what they see and hear at the same time and web video is the fastest rising star in the internet marketing world.

As your digital agency, we have ten video tips for creating effective web video, as prepared by our video expert Adrienne Sharpe:

• Keep it short – you know my attention span
• Create ONE key message – gotta another message, make another video
• Know your Audience – one target at time
• Limit talking head – even if a strong spokesperson
• Maintain high production values – use professionals
• Break content into modules – break into single points
• Make it interactive – give the user control
• Provide quality content – keep it interesting
• Hire Professionals – we can help
• Use the best stream technology – use the current technology

Lots to know about video, remember,  you’re interested in the content; the goal is to get your audience interested.  Like everything we talk about, it’s one step at a time.  Internet marketing and online advertising takes time, so be patient and be consistent.

Michael Bickerton, Raven5 Ltd, November 2010

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