November 16, 2010 Michael Bickerton
Ten Video Tips – Things to Consider:
“The biggest surprise of the Presidential campaign was realizing the power of online video to touch people where they live and move them into action”, according to David Plouffe.
The evidence is overwhelming, whether it be a YouTube video, or a website product demo or an introduction, the power of video is unchallenged. People remember 70% of what they see and hear at the same time and web video is the fastest rising star in the internet marketing world.
Lots to know about video, remember, you’re interested in the content; the goal is to get your audience interested. Like everything we talk about, it’s one step at a time. Internet marketing and online advertising takes time, so be patient and be consistent.
Michael Bickerton, Raven5 Ltd, November 2010