June 6, 2012 Cam Levack
The tweets keep on coming: In just two years, Twitter usage has quadrupled in the U.S., according to the Pew Research Center. The non-partisan fact tank reports that use has actually doubled since 2011, and quadrupled since 2012, with 15% of online adults now on it. Twitter usage is increasing.
Pew attributes the increase in daily usage in part to the rise of smartphones. No mystery there: Brief, spontaneous comments are ideal for tiny phone keyboards.
If your product or service is a match for this kind of consumer, the message is simple. You can’t afford to ignore Twitter or Twitter usage.
Now that is something to tweet about.
Cam Levack, Raven5 Ltd, Toronto, June 2012