May 6, 2013 Jaclyn Bickerton
Standing out on Twitter can be a real challenge. There are some great, simple ways to stand out on Twitter that many people don’t know about, or simply overlook. Mediabistro posted an article a few weeks ago called “The 10 Most Clickable Twitter Headlines” written by Allison Stadd that I’d like to share with you. Getting people to click on links in tweets is a major goal of most brands on Twitter. These headlines can help engage followers, draw traffic to your website, and differentiate you from the thousands of others striving to be noticed.
1. A Top 10 List. People are faced with information overload, and a list can help you instantly grab your audience’s attention. People would rather read quick fix, easy to digest articles to fulfill our appetite for new information.
2. The Promise of Something. The best headlines make a promise. Hook people with a promise, and your audience will feel more entertained, informed, smarter, or better off in some way than before they clicked the link.
3. A Poignant Question. If you ask a resonant question, you’re more likely to entice engagement. You also provide your followers with added value by tweeting relevant questions that show you care about their input.
4. A Call to Action. Tell your followers to click on a link, (as long as it’s well written) and they will likely do so.
5. A Directed Message. Prefix your tweeted link with a target. People are more likely to click on a link if they feel it is relevant to them.
6. Intrigue. Try to use stand out phrasing to grab attention. Your audience will be much more likely to engage with your content. Essentially, go for the virtual double-take reaction.
7. A Newsy Nugget. People always want to be up to date on the news, and tweeting something that’s very time sensitive gives your followers a major incentive to click through.
8. The Word “Infographic.” Infographics shared on Twitter get 832% more retweets than images and articles. Add a hashtag (#infographic) to your tweet for increased shareability.
9. A Celebrity Name. Tap into existing popularity by linking your Twitter headline to someone high-profile.
10. A How-to. People love tips, tricks, and how-to’s. Well-worded tweets along these lines attract tons of clicks.
So there you have it. You need to be creative and engaging when writing tweets, but keep them practical. Are there any other types of Twitter headlines that you think should be added to the list? Let us know in the comments.
Jaclyn Bickerton, Social Media, Raven5 Ltd, Oakville and Toronto Ontario, May 2013