April 20, 2017 Jaclyn Bickerton
Sweepstakes marketing provides many benefits for marketers and brands of all sizes. RAVEN5 specializes in custom sweepstakes marketing packages and we offer a unique perspective on planning, managing and running your online sweepstakes.
We know the value of a well-timed, properly managed sweepstakes marketing campaign. We’ve worked with many types of businesses to deliver sweepstakes that work with their goals and get results. RAVEN5’s sweepstakes marketing package can also work with your existing marketing campaigns to maximize results.
There is never one best option for everyone, but there are some guidelines you should follow when deciding upon your sweepstakes marketing package:
Before the Sweepstakes
When organizing your sweepstakes, there are a few things to keep on your mind in order to maximize your success. For example, knowing ahead who you are marketing to will dictate certain terms such as the rules, the length of the sweepstakes, and the prizes to be awarded. Preparing sweepstakes rules, while also familiarizing yourself with the different policies of various social networks, is essential to making sure your sweepstakes will be easy to find and easy to enter!
During the Sweepstakes
During the actual sweepstakes period, there are a few things to keep in mind. Use your network and web presence to cross-promote. This is a major step if you want people to be aware of your brand and your sweepstakes. Don’t forget to include great content when promoting your sweepstakes. Post, Tweet, Pin, and Blog – anything to get your message out.
After the Sweepstakes
Follow up. This is the most critical, often forgotten step of running a sweepstakes. You’ve generated buzz, gathered information and engaged people, then go silent. Don’t! Following up is mandatory. Ensure each person who entered, and was interested in your brand or product, is treated like a prospect and properly followed up. Don’t risk the Big Zero. Sweepstakes marketing provides you a starting place for “What’s Next?”
RAVEN5’s sweepstakes marketing packages allow marketers to capture prospect and customer data such as first name, last name, email address, gender, year of birth and postal code. RAVEN5 sweepstakes also implement a survey component, allowing marketers to gather additional data as it relates specifically to your product or brand. The survey recommendations are generally 3 to 5 questions that will allow you to target specific traits of the new optin. These optins are leads, and sweepstakes marketing is a very strong lead generation tactic.
As The World’s First Sweepstakes Marketing Agency, we specialize in sweepstakes and sweepstakes marketing. Interested in running a great sweepstakes? Contact us today to hear about our sweepstakes marketing packages!
For more information, learn how to develop a strategy for a contest or sweepstakes, what kind of prizing to giveaway in a contest or sweepstakes, and how to ensure your contest or sweepstakes is legal. Or, read up on registration and bonding requirements, contest and sweepstakes prize fulfillment, or other contest and sweepstakes marketing services.