Blogs > Successful Brands Don’t Care About Sales on Twitter
March 28, 2014 Patricia Ferreria
Twitter has been used to engage with fans and followers for years, but since we know that most of these people aren’t in advertising, what are they using these services for? In fact most brands are using Twitter to spread brand awareness. Being able to drive sales for their product isn’t important to marketers when using Twitter.
A chart created by Statista on Mashable shows the top seven reasons why brands are using Twitter. 79.4% of those surveyed are using Twitter to increase brand awareness with Driving traffic coming in as a close second with 58%.
Building brand awareness on Twitter is quite simple, here are a couple tips that will help you get started:
At Raven5, we use Twitter and other social platforms to build followings for our clients. We can come in contact with people who are interested in your product.
Patricia Ferreira, Raven5 Ltd, Oakville, Ontario March 2014