March 22, 2011 Michael Bickerton
We have all by now heard just about enough from Charlie Sheen, star of CBS’s Two and a Half Men. I’m not going into details, but what struck me was the way this star, on the world stage, exploded right in front of our eyes.
I couldn’t help but think that even 10 years ago, where a similar event occurred; it likely just wouldn’t be possible. The media would have made some noise, his manager and CBS would have sent him off to rehab and that would be that. The damage wouldn’t be caused simply because it wouldn’t have happened.
Things have changed for you and your business, why not Charlie? Here’s a recap of how Charlie single handedly finished off his career and the show.
Here’s what’s different in Charlies case;
1) YouTube – his interviews were shown and posted, and viewed by anybody interested
2) Twitter – his twitter posts went to over 2 Million people within days
3) UStream – Charlie’s Korner, live Internet TV, was watched by hundreds of thousands
The point is that a decade ago, the issues, the ranting, and the media would have controlled all comments. Today, Charlie’s message (the good, the bad and the ugly) was not only available to EVERYONE, everyone could comment, communicate and even participate.
The take away, things have changed, and as your digital agency we recommend that you embrace the new media opportunities. Charlie has done a very good job embracing social media; it’s too bad about his message. Social Media is a great media, and the opportunities are endless. You need to be aware there are some pitfalls as well. As with any marketing opportunity, planning and execution is critical.
It appears our favourite star missed that lesson. WINNING – I don’t think so! Sorry Charlie!
Michael Bickerton, Raven5 Ltd, Toronto, March 2011