Social Media – Motivated to Share

Why are we motivated to share?

I’m sure you’re not surprised to note that women like to share information, both online and offline. What is even less surprising, women prefer to share positive and good experiences over bad experiences. I believe this is fairly common and natural for most of us. We are motivated to share.

An article in eMarketer “Good Experiences Motivate Women to Share Product Info” caught my eye as it fits perfectly with the basic premise of our Socialmc2 program. Women and men share a positive experience and 92% turn to family and friends for product information as noted by Harbinger. They think it’s important to seek and share information.

The reasons people are motivated to share:

1. A good experience
2. A bad experience
3. Help others
4. Asked for opinion
5. Share experience

In every category, sharing a good experience and help others are the main reasons for word of mouth advertising. What better way than to share a good quality offer or opportunity with your friends through social media?

Our experiences resulting in email opt-in increases in the 50% to 100% range, while at the same time increases in your Facebook “LIKES” in the 200% to 400% range. Social sharing and Word of Mouth advertising works better today than ever! The more things change, the more they remain the same.

Michael Bickerton, Raven5 Ltd, Toronto, July 2011

---

View All