May 2, 2013 Jaclyn Bickerton
Social media marketing can help you reach a highly targeted audience with your company’s message, product, service, news or events. However, done improperly, social media marketing can impede your company from acquiring additional traffic or business. It’s important to be smart about your social media activity when marketing your brand. Inbound Marketing Agents recently had an article called “5 Immutable Rules for Social Media Marketing” Raven5 has reviewed and would like to share the 5 rules with you. Here they are:
1. Get Connected
When establishing a social media presence, many people stop at Facebook. It’s important to use all of the tools available when developing a strong social media marketing campaign. Think about which social media communities may be a good fit for your brand or business. For example, if you work with lots of interesting visuals, Instagram or Pinterest may be a great way for you to branch out.
2. Serve Your Audience
You can’t only focus on promoting your brand. You should be including links to your own product or blog pages, but your audience needs valuable content from other sources as well. Start thinking of some other ways for you to add value for your followers. Provide links to other content that your audience may find interesting, and start conversations related to your field. A good way to promote your brand and add value to your audience is to run a contest.
3. Always Be Producing
To run a successful social media marketing campaign, you need to commit to being active on your feeds. Keep a calendar to help keep on top of online content responsibilities. Ensure that your company’s blog is being updated fairly frequently, and update your social media statuses with varying frequencies, based on the platform.
4. Engage in Discussion
Social media is meant to be social. Engage with your followers and encourage conversations and comments. Try and build your content in a way that incites conversation. When your content is mentioned in social media posts, others are likely to catch on and join the conversation. Engagement is also the best way to turn an online follower into a customer. Always thank people for comments and feedback.
5. Be True to Your Brand
Your content should be crafted to fit your target across various social media sites, but it is important to preserve the style and content that characterizes your brand.
All of your social media activity is representative of your brand or company, so use proper judgment in your social media activities so that you don’t post anything that could damage your company’s reputation.
Jaclyn Bickerton, Social Media, Raven5 Ltd, Oakville & Toronto, Ontario, May 2013