SEO – Optimization

SEO is one segment of maintaining and creating a successful marketing campaign. Organic Rank is one of the hardest areas to develop. Building your organic ranking takes time; there is no quick fix or quick result. SEO optimization is essential for your web presence.

It has been shown that ranking highly in a Google search does additionally seem to have an impact on CTR, although Google has never officially confirmed that it tracks this stat. Part of this changing landscape is related to location and local search is impacting and changing the way search and research results are being implemented. Keep in mind that Google announces changes monthly; the experts have trouble keeping track and evaluating the impact of those changes.

There is some discussion that user data is playing more of a role in organizing search results, as is local search. SEO and PPC are related and they work in conjunction with each other. The basis for search is keywords and key phrases and goggle’s controlled approach ensures that smart online marketers are providing relevant landing pages.

SEO is not appropriate for all programs, and keep in mind that building your organic rank takes time, as time is one of the factors Google considers in the ranking process. Often you’ll note less relevant content ranking ahead just based on the time criteria.

SEO is one segment of a longer-term digital or marketing strategy and is imperative. SEO is important and can have an impact on a longer-term basis.  However, keep in mind if your needs are more immediate then PPC is a far quicker, yet far more costly.

Today every thing is measurable.  Both your paid search and your organic search can be tracked, measured and evaluated.

 

Michael Bickerton, Raven5 Ltd, Toronto, April 2012

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