April 18, 2012 Michael Bickerton
SEO is the process of improving your websites, microsites, or landing page natural or “organic” ranking in the search engines. Generally, the search engines (Google, Bing, Yahoo) rank pages based on relevant content as determined by their algorithms. Here are some SEO basics:
In providing SEO advice, the standard process of discusses the following, site structure, site content, site hosting, error pages, meta data, content development, keyword and key phrase research. Experience has shown again and again that content, relevant content is critical to your SEO. Organic ranking improves with lots of relevant, current and timely content posted on a regular basis. Content is king, Search engines love content.
The most important thing to keep in mind about SEO and the search engines is that their existence depends on results. Google’s reason for existence is to ensure that Mike finds what Mike wants, when Mike wants it.
SEO is just one segment of an overall digital and marketing strategy.
Michael Bickerton, Raven5 Ltd, Toronto, April 2012