November 4, 2010 Michael Bickerton
It took me a while but I thought that a formal definition of Rich Media would be useful to all of you. We hear the term with regularity, but there hasn’t been a clear definition. At first glance, most will consider rich media is the same as video or as flash.
In online advertising, it boosts response and conversions. It also impacts time on site (Dwell Time), Canadians are really involved in online video and it influences all key consumer demographics.
If your budget permits, online video and all types of media should be part of your online presence. If you want to gain attention and have time on site, increase brand recognition, it’s a winner.
Michael Bickerton, Raven5 Ltd, November 2010