Blogs > Promoting Content with Facebook Ads
March 18, 2015 Michael Bickerton
Is your blog or company in dire need of some more traffic? Ever considered promoting content with Facebook ads to attract traffic to your own page? Here are a couple of tips that will help increase your traffic and expand your reach to your target audience with Facebook Ads.
You want to attract traffic, but it is important to remember, that quality should always outweigh quantity. You want someone coming to your page that is genuinely interested in what you have to say and what you can offer. Facebook ads can help you out by driving quality traffic to your blog.
This day and age many marketers rely on Facebook reach to measure whether their efforts are paying off. Reach represents the number of Facebook users who see a page’s post. Organic reach has been on the decline due to the change in Facebook algorithms. More than 70% of marketers and companies have seen a decline in organic reach of 30% or more in the past year.
As marketers, we need to regroup and think about how we can strategize new marketing tactics. Your blog needs to be the focus of your online marketing. All the content that you are injecting into it needs to be consistent and of high quality. Some great examples of blog content are video, articles or even some great infographics to punch up the content.
Social Media Examiner reminds us that in order to succeed with Facebook we need to change our mindset and make Facebook a support tactic. Doing this will allow you to increase exposure for your blog content, and once people click through to your blog, you can use lead capture tactics as a better measurement of your marketing success. Click through to your blog will increase traffic and will allow you to expand your Facebook fan reach.
If you haven’t started investing in Facebook Ads you need to start because they provide a great opportunity for any business to promote themselves directly to someone who wants their product.
Tools on Facebook, such as Facebook Ads Manager and Power Editor, allows you to overcome organic reach limits, can pin point your exact target audience and the demographic.
Marketers should be willing to spend money to gain value from other ads (e.g. Google Adwords). Facebook Ads are quite inexpensive considering the benefits of specific targeting, added reach, and content promotion.
There are two types of Facebook posts you can make ads for: Specific content, tied to your company’s overall marketing tactics, and existing published posts. that already have some engagement.
If you have already published a post that has received a lot of engagement already, you can extend that engagement by promoting it with an ad that is targeted to your fans’ friends, and other potential fans that may be strong leads.
With these helpful tips on how to use Facebook Ads, you will be able to improve your online marketing strategies, and drive traffic to your blog to improve business and expand your client base.
Want to learn more? Read about Trying Facebook Ads.
Michael Bickerton, Raven5 Ltd. March 2015