Social Media – Fear Mongering Continues
January 25, 2012 Michael Bickerton
Social Media Fear Mongering, Bickerton weighs in this most recent phenomenon. ...Read More
Blogs
Social Media Timeline
January 18, 2012 Michael Bickerton
Bickerton provides a brief history of social media and encourages you to begin the journey. There has been a wholesale change in the way we communicate and many firms have already started this journey. ...Read More
Facebook Ads – Try Them
January 11, 2012 Michael Bickerton
Social media marketing requires your facebook presence, your facebook fan page and facebook ads. Bickerton gives you an introduction to facebook advertising and videos. ...Read More
Winning – Enchantment
January 4, 2012 Michael Bickerton
Enchantment by Guy Kawasaki of Apple fame is everywhere, Bickerton weights in with a few insights. ...Read More
Social Media Misery – Unlikely
December 15, 2011 Michael Bickerton
Bickerton's grandmother would likely disagree with the blog post by Daniel Gulati in the Harvard Business Review. ...Read More
A Perfect Example – NHL.com
December 13, 2011 Michael Bickerton
NHL.com provides a perfect example in using social media and video, Bickerton weighs in. ...Read More
Competitor Insight – It’s a New World
December 1, 2011 Michael Bickerton
Bickerton discusses gaining competitor insight in a new digital era. Online fact finding is fast and easy, so keep in mind that your need to keep your public face front and centre. Relationship building is more important than ever in today's digital world. ...Read More
The Cost & Value of an Opt-In Email Address
November 29, 2011 Stefan Eyram
Stefan Eyram weighs in on the debate with a full analysis of the value of an email opt-in address, There are many factors to consider, but ultimately at present email marketing is your single best investment online. ...Read More
Get Started – Expect Mistakes
November 10, 2011 Michael Bickerton
Neil Patel's article in Entrepreneur Magazine is discussed, Bickerton's caveat is to get started and remember it's OK to make mistakes. ...Read More
Do A Barrel Roll – Google Search
November 8, 2011 Michael Bickerton
A light moment or two never hurt anyone, Bickerton suggests you share search terms "do a barrel roll" and "tilt" with your staff. ...Read More
Osmosis Marketing – Social Media Buzz
November 3, 2011 Michael Bickerton
Osmosis marketing, fact or fiction, Bickerton provides lessons learned from the Old Spice Man. ...Read More
Where’s The Proof? Emarketing Measurement
November 1, 2011 Michael Bickerton
Measurement and ROI are natural in today's emarketing environment. Bicketon suggest that you implement your plan and establish baselines and solidify your position pror to analyzing and monetizing it. ...Read More