April 17, 2018 Jaclyn Bickerton
Not sure if improving your Yelp page’s rankings is even worth it? When you consider that most people are influenced by social proof (reviews), prefer to receive recommendations from friends, and mobile search is finally taking over desktop search, it’s easy to see that Yelp is a must-have for any small business. Whether you love or hate it, for […] ...Read More
April 16, 2018 Jaclyn Bickerton
It’s no secret that Google absolutely dominates when it comes to online search, but that doesn’t mean you should ignore the other search engines. Here are a couple of reasons why you should be on Bing Places: Cost: A Bing Places listing is free to set up. All it requires is a little bit of your […] ...Read More
April 13, 2018 Jaclyn Bickerton
An important first step in any local SEO strategy is to claim and verify your local business on Google My Business (GMB). Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google […] ...Read More
April 11, 2018 Jaclyn Bickerton
Hyperlocal marketing is still a relatively new word to many business owners, but the concept is as old as business itself. When someone first posted up on a street corner and started hawking their widgets, they were practicing hyperlocal marketing. These days it’s a bit more complicated than being able to shout the loudest: customers […] ...Read More
March 20, 2018 Jaclyn Bickerton
Responsive web design matters now more than ever. Nobody should have to experience that horrible feeling of zooming in and out numerous times to get through a website on their phone. Nowadays, in fact, nobody will because there are plenty of options in just about every industry that provide a better digital experience that adapts to all […] ...Read More
February 13, 2018 Jaclyn Bickerton
Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. Leads are given a score based on interest shown in the business, their current point in the buying cycle, and their fit in regards to your product or service. By implementing a lead scoring system at your company, your […] ...Read More
February 13, 2018 Jaclyn Bickerton
We’ve discussed the differences between outbound marketing and inbound marketing and come to the conclusion that inbound marketing is the more popular form of marketing nowadays. It makes sense: If the content is engaging and relevant, the right customers will come – and they’ll be the right customers because they’re consuming content on their own […] ...Read More
February 12, 2018 Jaclyn Bickerton
Inbound Marketing and Outbound Marketing are terms to describe two fundamentally different approaches to marketing. The differences between both approaches are outlined below: Inbound Marketing Outbound Marketing Pulls in interested consumers Pushes at everybody, regardless of interest Written for consumers needs Written for the brand’s/product’s need Interactive & fluid Inert, one-way Draws customers in Seeks […] ...Read More
February 12, 2018 Jaclyn Bickerton
Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Nowadays, the buying process has changed, and marketers need to find new ways to reach buyers while being heard through the noise. Instead of simply focusing on capturing customers with mass […] ...Read More
February 8, 2018 Jaclyn Bickerton
Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. ...Read More
January 11, 2018 Jaclyn Bickerton
Mail In Rebates are money-back offers made to customers after a purchase has been made. A popular consumer sales promotion tool among marketers, rebates are attractive to most consumers as they provide a partial reimbursement on a purchase. Some mail-in rebates are offered on relatively cheap items and only amount to a few dollars. Some […] ...Read More
January 11, 2018 Jaclyn Bickerton
Coupons are a tried and true consumer promotion tool, but that doesn’t mean you can simply offer consumers any coupon and expect to see a dramatic increase in sales. Studies have proven that coupons work, but there is a lot of planning involved; you must really understand your target market and your objectives should be […] ...Read More