April 19, 2013 Jaclyn Bickerton
There was a great article on entrepreneur.com called “4 Ways to Get Customers to Open Your Emails” by DJ Waldow that I want to share with you. The article outlines some simple tips that email marketers can utilize to up the open rate on their emails. Here are four primary ways to keep customers opening your emails on a regular basis:
Now go have a look at some of your recent email marketing messages. If you can’t identify which reason is getting subscribers to read your emails, it’s time to change your methodology. Email marketing isn’t all about your product or brand, it’s about the added value you’re giving to the customer. That’s how you get customers to open your emails.
Jaclyn Bickerton, Social Media, Raven5 Ltd, Oakville and Toronto, Ontario, April 2013